The Increasing Popularity of Facial Rejuvenation Among Men Points to Changes in Medicine and Society, says Beverly Hills Physicians

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A recent article makes it clear that men are finally learning what women have long known about the power of facial rejuvenation, says the Southern California-based medical group.

Men and women alike can benefit from facial rejuvenation.

An increasing number of men…are paying attention to their personal appearance in ways that would have been hard to imagine in prior generations.

More men are obtaining both facial plastic surgeries and injectable-based procedures such as Botox and facial fillers, according to an August 2 article on New Jersey Monthly. While the author of the article adds that men may be more likely to try to keep procedures a secret, Southern California-based medical group Beverly Hills Physicians (BHP) notes that the article jibes with the consistently increasing number of men they are seeing in their offices. They also note that there are actually a number of reasons why more men are taking advantage of facial rejuvenation procedures. Specifically:

Increasing Options – The first modern facelift was actually performed in 1901, but clearly the procedure has grown increasingly safe and effective in the 115 years since. BHP adds that, while facelifts remain one of the gold standard procedures for long term facial rejuvenation, male and female patients alike may prefer to avoid or put off a surgery and explore the increasing number of injectables that many patients rely on. The most widely publicized of these, when obtained by men, has even acquired its own nickname in popular culture, i.e., “Brotox.” Still, BHP notes that Botox is just one non-surgical facial rejuvenation option; facial fillers such as Juvederm and Restylane are also popular options at their Los Angeles area offices.

Staying Competitive in the Job Market – Once upon a time, BHP notes, it was mostly male performers who worried that an aging appearance could impact their careers but, increasingly, age discrimination is perceived as a problem for both women and men in just about every field. BHP says that male professionals often come to them with stories of formerly enthusiastic prospective employers who seem to lose all interest in a job prospect once they see his aging appearance at an in-person interview. BHP notes that, alongside facelifts for men and injectables, procedures such as eyelid lifts and even rhinoplasty (nose jobs), can also subtly help men and women alike take years off their appearance and improve their value in a hypercompetitive job market.

Social Change – Since the rise of the Women’s Movement in the 1970s, BHP notes that one consequence is that, as women have risen to increased status in society, men’s options in both their personal and career lives have opened up in ways that prior generations might have had a hard time imagining. This includes an increasing number of men who are paying attention to their personal appearance in ways that would have been hard to imagine in prior generations. In today’s world, BHP notes, it’s not just so-called metrosexuals who think seriously about improving their facial appearance with a facelift or injectables. Indeed, as more and more women contemplate improving their beach body appearance with plastic surgery, more and more men are taking a serious look at procedures ranging from liposuction to tummy tucks to improve their appearance from head to toe.

Male and female readers alike who are interested in a procedure are invited to call Beverly Hills Physicians today at 800-788-1416 or visit the medical group’s web site at

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Bob Westal
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