HighRoad Solution Expands its Marketing Automation Portfolio

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Only Digital Agency to Offer a Selection of Marketing Automation Platforms to Fit Any Association

Ronald McGrath, Co-Founder & CEO, HighRoad Solution

Ronald McGrath, Co-Founder & CEO, HighRoad Solution

Associations are undergoing a digital transformation. Our expansion has further positioned us to better support the association industry’s continued evolution into digital.

HighRoad Solution, the only digital agency focused exclusively on associations to offer marketing technology services, announced their expanded portfolio of marketing automation software platforms selected to meet the needs of associations of any size. HighRoad Solution is the endorsed eMarketing provider of the American Society of Association Executives (ASAE). The announcement was made at ASAE’s 2016 Annual Conference being held in Salt Lake City, Utah.

“Associations are undergoing a digital transformation,” stated Ronald McGrath, CEO and Co-Founder of HighRoad Solution. “The traditional technology stack of email marketing, website and association management databases is being disrupted and organizations are looking for a new marketing technology stack that will allow for them to use digital to gain a deep understanding of the buyers’ journey of their constituents. We have expanded our platform portfolio to offer associations the top marketing automation and content marketing tools so that we can use the best ingredients on the market in creating our solutions.”

HighRoad Solution expanded its service offering by becoming a value-added reseller of marketing automation platforms Marketo and Act-On that focus on lead generation through content marketing, as well as Cordial, a behaviorally-based email automation platform that offers deep personalization features especially around ecommerce. “The association market deserves to use the same tried and trusted software as the corporate market,” explained McGrath. “We build on these tools with our association market subject matter expertise and the ability to provide deep integrations between platforms to bring associations the best of all worlds.”

In addition to being a value added reseller of enterprise marketing software platforms, HighRoad also develops its own software to solve the unique challenges of the association market. Their award-winning Intelligent Contextual Email (ICE) product and +Plus product line that connects popular association management system platforms to marketing platforms is the basis for their endorsement from the American Society of Association Executives.

“Our expanded platform portfolio, our HighRoad software products and our expanded digital marketing consulting practice allows us to provide even more value to the association market. Our expansion has further positioned us to better support the association industry’s continued evolution into digital,” concluded McGrath.

About HighRoad Solution
HighRoad Solution is the only digital marketing agency endorsed & used by ASAE. We implement and integrate leading marketing technology platforms, as well as develop our own software solutions that fit the unique needs of associations. Clients choose the HighRoad for our expert consulting services and client-partnership approach.

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Suzanne Carawan
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