Free People to Open in Honolulu, Hawaii

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The lifestyle brand opens its first store in Hawaii.

Free People, the well-known lifestyle brand, will add its first store in the Hawaii state on August 25th, 2016. At 5,500 gross square feet, this large format Free People store will be located at the International Marketplace in Honolulu. This will be the brand’s 124th store across the United States and Canada.

The store will be designed in the brand’s Studio concept. Highlighting the more rugged side of the Free People girl, the space is designed to feel like her personal workshop by featuring a mix of rugged elements and feminine details throughout. Customers will be welcomed through a custom steel, glass and wood clad storefront featuring double entry doors and custom hardware. A natural brick base will adorn the storefront, with natural brick pavers positioned at the alcove entry and a brass back lit ‘Free People’ sign installed on top of a mix of white washed wood and carving on the store’s facade. Inside the space, the palette is soft and light. Reclaimed wide plank wood flooring changes direction within the store for easy customer navigation. Intricate wood beam details on the ceiling, featuring white washed wood slats, further help delineate the store’s multiple shopping areas. White washed wood, soft maple cladding, painted brick walls, and blackened leaning floor mirrors help complement the studio theme, while glittery mica plaster walls throughout further speak to the feminine aspect. Eight fitting rooms will be nestled towards the rear of the store featuring plaster walls, white washed wood slats, soft maple beams, and shimmery coin curtains.

The Honolulu Free People store will be stocked with a wide variety of clothing and accessories. A large assortment of the Endless Summer and Beach shop will be available including tunics, dresses, sets, rompers, tops, and soft pants. The dress assortment will be colorful and filled with different types of silhouettes and details from mini, maxi, print, embellishment, and texture. A denim shop will have all must have jeans and shorts. FP Movement will be carried at the retail location which is the brand’s collection of active wear essentials, from an assortment of leggings, tops, sports bras, and third piece layering options for yogis, dancers, and runners. An intimates section will be available as well as an assortment of accessories from sunglasses, hair, tech, bags, ponchos and jewelry.

“We are looking forward to opening the doors of Free People Honolulu.The store will carry a wide range of products that will be perfect for the local as well as the visitor to the island.” says Beth Wehagen, Free People's Director of Retail.

The store will have an opening celebration on Friday, August 26th from 10AM-12PM. The first 50 purchases will receive a free giveaway and Haleiwa bowls will be served.

Each Free People store offers personalized shopping experiences from a team of expert stylists. Free People Honolulu customers can schedule a one-on-one appointment with their favorite stylist, as well as interact and gain inspiration through the brand’s online Style Community, FP Me.

Free People Honolulu, Hawaii will be located at 2330 Kalakaua Ave #282 Intl. Mktpl., Honolulu, HI, 96815. Store hours will run Monday through Sunday 10AM-11PM.

For more information, images, to request an interview, or to discuss a TV opportunity, please call Katerina Patouhas at 215-454-3871 or email kpatouhas(at)freepeople(dot)com.


About Free People
Free People is a specialty clothing brand featuring the latest trends and vintage collections for women who live free through fashion, art, music, and travel. The eclectic look consists of quality apparel, shoes, and accessories that invoke attributes of femininity, spirit, and creativity with its design. Free People is distributed globally via direct channels including the Free People Global site, the Free People UK site, and the Free People China site as well as specialty boutiques, top department stores, and the brand’s free standing retail locations in the U.S. and Canada.

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Katerina Patouhas
Free People
+1 215-454-3871
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