Piper Jaffray, Sparks & Honey, C Space, C+R Research, The Family Room & Zeno Headline Gen Z Marketing Conference

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By 2020, Gen Z will represent 40% of all U.S. consumers. New case studies, research and creative insight will show brand marketers how to anticipate and respond to the realities of marketing to Gen Z.

Marketing to Gen Z Conference

J. Alison Bryant, Ph.D., CEO, PlayScience, PlayLab, & Sandbox

"Gen Z is unlike any other generation we've encountered - and that has its opportunities and challenges"

Leading experts from Piper Jaffray, Sparks & Honey, C Space, C+R Research, The Family Room, & Zeno headline the inaugural Marketing to Gen Z Conference, October 6, 2016, at New World Stages, NYC. They will present new case studies, research and creative insight designed to teach brand marketers how to anticipate and respond to the new realities of marketing to Gen Z., the largest U.S. generation to date. By 2020 it will represent 40% of all U.S. consumers. Additionally it is the first non-white majority generation in the U.S. The conference is sponsored by C+R Research and C Space.

Topics and presenters include:

  • Activating Generation Z: What You Need to Know to Win the Future: J. Alison Bryant, Ph.D., CEO PlayScience, PlayLab, & Sandbox
  • Shattering Stereotypes of Generation Z: Mary Mcllrath, Ph.D., SVP C+R Research
  • Future-proofing Marketing, from A To Gen Z: Bill Alberti, SVP C Space
  • Gen Z Decision Making – New Study: George Carey, Founder/CEO The Family Room
  • Where Does The Purchase Decision Begin? It Might Surprise You!
  • Stephanie Wissink, Managing Director Piper Jaffray; Conor Begley, Co-Founder Tribe Dynamics
  • The Rise of Generation Z: A Matter of Influence: Kelly Palmisano and Lorianne Lacey, VP Client Strategy Influence Central
  • The Cross-Cultural World of Gen Z: Delmus Credle, Director of Strategic Planning Sensis
  • Getting To BFF: A New Playbook for Connecting With Gen Z: Therese Caruso, Managing Director of Global Strategy + Insights Zeno Group
  • Gen Z in 2025: The Final Generation: Sarah DaVanzo, Chief Cultural Strategy Officer Sparks & Honey
  • Building Loyalty at Lowe’s: A Brand & Grow Case Study: Amy Henry, SVP, Strategic Planning Strottman
  • Making the World Suck Less: Samra Brouk, Business Development Director DoSomething.org

According to the Marketing to Gen Z Conference producer, Nan McCann, “The impact of Gen Z on consumer spending can’t be overstated. In addition to being the largest generation ever … surpassing even boomers … Z’s already control over $600 Billion in US family spending. Plus, they’re very different in attitudes and outlook from the generation that immediately precedes them, Millennials. They communicate differently and they respond to different purchasing cues. The Marketing to Gen Z Conference is designed to help marketers in almost every category understand these differences and to start now to adjust their outreach to successfully connect and grow sales and share with this cohort.”

PME Enterprises LLC
The Marketing to Gen Z Conference is produced by PME® Enterprises, a sales and marketing agency specializing in executive education events. PME® also produces, M2Moms® – The Marketing to Moms Conference, October 4 & 5, 2016, M2W® – The Marketing to Women Conference, and InContextNow – The Conference on the Internet of Things for Marketers, Business Strategists and Research Leaders. For complete conference schedule and information visit: http://www.genzconference.com, or call 860.724.2649 x13. PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109. http://www.pme-events.com

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Lauren Sweeney
PME Enterprises, LLC
+1 (860) 724-2649 Ext: 11
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