George Washington University, SAS foster high-demand analytics talent

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Masters and certificate programs, SAS faculty, and student engagement add up to “most valuable career skill”

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What students at the George Washington University School of Business (GWSB) are learning could land them the hottest jobs today. GWSB is embedding SAS® Analytics technology, coursework and faculty into programs to cultivate high-demand analytics talent. A massive study of 54 million employee profiles on PayScale.com recently examined which career skills translated into salary bumps. Knowledge of SAS was No. 1.

"Our business analytics program gives students a rock-solid foundation in the methodologies, technologies and skills to solve real-world business problems,” said Gil C. Yancey, Executive Director of GWSB’s F. David Fowler Career Center. “Analytics mastery makes them extremely valuable and highly sought-after by employers.”

Business analytics mastery bolstered by SAS programming expertise
GWSB recently launched a SAS Certificate in Business Analytics as part of the university’s Master of Science in Business Analytics (MSBA) degree. Endorsed by SAS, the 15-credit certificate will be available to MSBA students this fall. Participants will analyze real-world data using a variety of analytics, from simple descriptive methods to more sophisticated predictive and prescriptive approaches. The degree culminates with a five- to eight-month practicum project, which students present to peers and program advisory board members.

“It’s not enough to just do the technical work,” said Jerry Oglesby, Senior Director for the SAS Global Academic Program and Global Certification. “What matters is, what story is the data telling? Today’s analytics professionals must be adept at communicating meaning to inform business decisions.”

Now in its third year, the MSBA program exemplifies the close collaboration between SAS and GWSB. Today, SAS experts continue to consult on curriculum development and teaching materials and also serve as instructors. For example, Suneel Grover, SAS Principal Solutions Architect, sits on the MSBA program advisory board. He also teaches introductory business analytics, data visualization and business analytics storytelling in the Department of Decision Science and School of Business. Grover received the 2016 Outstanding Faculty Award for his contributions to GWSB’s MSBA program.

Students in the masters and certificate programs at GWSB have numerous opportunities to network with analytics experts, including MSBA advisory board members. Each year, SAS awards four students free registrations to SAS Global Forum, the largest annual gathering of SAS users in the world.

Master of Science in Business Analytics = competitive edge
GWSB’s MSBA program prepares students for successful careers helping organizations make better decisions through analytics. Developed jointly by the GWSB Department of Decision Sciences and Institute for Integrating Statistics in Decision Sciences, the curriculum encompasses the technical, quantitative and qualitative skills for effectively developing, deploying and communicating business analytics solutions.

Enrollees in the 33-credit-hour program choose from an intensive 12- to 16-month format designed for full-time students or a part-time, two-year format for working professionals. Both are geared toward recent graduates with strong analytical backgrounds seeking a competitive edge before entering the job market, as well as analytics professionals looking to further develop their skills.

SAS tackling the analytics skills gap around the world
George Washington is one of more than 150 colleges and universities worldwide collaborating with SAS to produce analytics experts. In the past year, SAS added programs at American University, University of Melbourne, Oklahoma State University, University of Arkansas, University of Texas at Arlington, Michigan State University, Capella University and Asia Pacific University (Malaysia).

Higher education institutions interested in offering these valuable skills to their students can contact the SAS Global Academic Program for more information.

About SAS in Education
SAS software has been part of education for four decades, and is used at more than 3,000 educational institutions around the world. With a special focus on education, SAS strives to give everyone THE POWER TO KNOW®. SAS provides degree-granting educational institutions access to SAS software at a significantly discounted rate, as well as free and low-cost access to world-class analytics and statistical software for teaching, learning and research. Additionally, SAS collaborates with colleges and universities around the world to launch degree and certificate programs to foster the current and next generation of analytics talent.

About the George Washington University School of Business

GW’s School of Business is an international leader in education and research, which prides itself on training future leaders to be global problem solvers and socially responsible managers. The school leverages its prime location – in the heart of Washington – by attracting visiting scholars and leaders in the business community to work, teach and engage with students on campus. The depth and variety of its academic and professional programs, including five specialized master’s programs, provide rich opportunities for academic engagement and career development for students in the school’s core Bachelor of Business Administration, Master of Business Administration and doctoral programs. Visit: business.gwu.edu

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2016 SAS Institute Inc. All rights reserved.

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Trent Smith
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