Consumer cardholders want customized security measures that can be activated without delay and controlled in real time. Financial institutions and their networks are responding by positioning brands to create a differentiating offer for their customers.
Boston, MA (PRWEB) August 16, 2016
Mobile card control functionality is converging at the intersection of fraud management and cardholder empowerment. Not surprisingly, card controls are expanding in an environment driven by people-centric mobile experiences. As a result, consumers are finding their card networks and issuers offering a wide-ranging choice of customized card controls that can be activated at the touch of a smartphone keystroke.
Data security breaches at some large retailers in recent years stoked consumers’ worries that their debit or credit card numbers and other private information were vulnerable to hackers. Tens of thousands of cardholders awoke to the reality that their financial data had been compromised and used for multiple purchases, especially for online, card-not-present transactions. Responding to this new reality, software developers began working with the payments industry to offer cardholder-driven control features on credit, debit, and prepaid cards.
Mercator Advisory Group’s latest research note, Mobile Card Controls: Do-It-Yourself Fraud Management, examines the evolution of mobile card controls and the increasing array of card control features being introduced by payments industry players. The research note also addresses how card networks and issuers can benefit by presenting their customers with additional fraud management protection.
“Our research indicates that consumer cardholders want customized security measures that can be easily activated without delay and controlled on a real time basis. Financial institutions and their networks are responding by positioning their brands to create a differentiating offer for their customers,” comments Raymond Pucci, Associate Director, Research Services, at Mercator Advisory Group, and the author of the research note.
Highlights of the research note include:
- Background of mobile card control development
- Key industry players and card control features
- Cardholder control preferences
- Strategic opportunities for card networks and issuers
This document contains 14 pages and 6 exhibits.
Companies mentioned in this research note include: American Express, Chase, Discover, Elan Financial Services, Fidelity, Fiserv, FIS Global, Intuit, Malauzai Software, MasterCard, Merrill Lynch, Ondot Systems, Prosper Daily, SyntraPoint, Visa, and Yodlee.
Members of Mercator Advisory Group’s Credit Advisory Service and Debit Advisory Service have access to these reports as well as the upcoming research for the year ahead, presentations, analyst access, and other membership benefits.
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About Mercator Advisory Group
Mercator Advisory Group is the leading independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal PaymentsJournal.com.