HighRoad Solution Announces its Revamped HighRoad U

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Educational Initiative Provides Certified Association Executive (CAE) Credits to the Association Industry

Suzanne Carawan, CMO, HighRoad Solution

Suzanne Carawan, CMO, HighRoad Solution

We’re proud to be a trusted source to the ASAE community and provide so many professionals with continuing education credits on digital marketing

HighRoad Solution, the only digital agency focused exclusively on associations to offer marketing technology services, announced a new version of their popular HighRoad U online educational website has launched. HighRoad U is an authorized provider of continuing education credits for the American Society of Association Executives’ Certified Association Executive (CAE) program. The announcement was made at ASAE’s 2016 Annual Conference being held in Salt Lake City, Utah today.

“We redesigned HighRoad U to be a centralized place for all of our industry initiatives,” explains Suzanne Carawan, CMO, HighRoad Solution. HighRoad U now centralizes access to HighRoad’s independent industry research, on-demand webinars and seminars, toolkits and eBooks and makes it easy for association executives to register for multiple programs at once. The new site also features content stream subscriptions to allow users to opt-into topics and programs of their choice to receive the content automatically.

“HighRoad U provided more than 1,000 CAE hours to the association community in the past year,” stated Carawan. “We’ve seen a tremendous uptick in association professionals looking for in-depth information on marketing theory and digital marketing techniques; we’re proud to be a trusted source to the community and provide so many professionals with continuing education credits.”

The HighRoad U educational season runs from September through the following July of each year. The 2016-17 year will continue to feature the popular Inbound Lunch Bunch, a monthly lecture series on inbound marketing methodologies, ASAE’s Lunch Learning series produced by ASAE Business Services, and the Analyst Brief series conducted by Chief Analyst, Jerry Rackley, at Demand Metric.

One additional change will be to move all programs to Fridays at 3 pm eastern. “Over the last two years, we’ve developed a loyal participant base that have come to rely on our weekly educational slot at the end of the week, so we moved all programs to align with their preferred timing to stick to our user-centric design principles,” concluded Carawan.”The ‘U’ doesn’t just represent the idea of an online university—we use it as a constant reminder to stay user-focused.”

The new HighRoad U can be found at http://www.highroadu.com

About HighRoad Solution
HighRoad Solution is the only digital marketing agency endorsed & used by ASAE. We implement and integrate leading marketing technology platforms, as well as develop our own software solutions that fit the unique needs of associations. Clients choose the HighRoad for our expert consulting services and client-partnership approach.


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