Unmetric Enhances ‘Discover’ Product Specifically for India-Based Content Creators

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Enables creatives to explore historical branded content for events in India

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With Discover, content creators in India can get a leg up on their content and campaigns and also keep tabs on events relevant to Indian consumers both regionally and countrywide.

Unmetric, the leading brand-focused social media intelligence company, has enhanced their latest product Discover to suit the particular needs of content creators based in India. Discover enables brand content creators and strategists to research, discover and share new ideas with other team members in real time.

Launched a month ago, Discover is one of Unmetric’s three key products including Analyze and Track. Unmetric Discover solves a growing challenge that marketers face well before any content creation can begin: the need to consistently come up with new and compelling content ideas. Discover draws from a constantly growing database of historical and real-time content published by more than 55,000 brands on Facebook, Twitter and Instagram. The product features three main components, all designed to help content creators and strategists discover and share engaging, relevant content ideas.

One of Discover’s prime features is Discover Topics. Content creators can explore topics around upcoming events such as holidays and celebrations, sporting events, concerts, award shows and more based on keywords or hashtags (e.g. Diwali, #IPL). The latest cut of Discover displays topics specifically curated for India - from important days in the calendar like Independence Day and holidays like Raksha Bandhan to events related to film, sports and fashion like the Filmfare Awards and the Indian Premiere League.

“As such a vast country, India encompasses a wide variety of cultures and events of local interest, as well as major events that resonate across the entire population,” said Lux Narayan, CEO of Unmetric. “With Discover, content creators in India can get a leg up on their content and campaigns and also keep tabs on events relevant to Indian consumers both regionally and countrywide.”

“With just a look at Discover’s events calendar, content creators can find new events which are relevant to India,” said Aswani Yeraguntla, Director, Predictive and Business Analytics for Unmetric. “Along with the name of the event, we also show how many brands have published content about the topic, and engagement metrics dating back to 2012,” he added. “A deeper dive also features share of voice by industry, a word cloud and other statistics across the year.”

Discover is open to anyone, and new users can automatically create and access a trial account using a valid company email ID. Discover pricing starts at $25/month. For more information and to start a trial, visit https://unmetric.com/discover/.

About Unmetric
Unmetric, the leading brand-focused social media intelligence company, helps digital marketers, social media analysts, and content creators harness social signals to track and analyze competitive content and campaigns, and to create better content and campaigns of their own. Unmetric is trusted by hundreds of global brands and digital agencies for real-time insights from the owned channels of over 55,000 brands across more than 30 sectors on all the major social networks including Twitter, Facebook, Pinterest, YouTube, Linkedin, and Instagram. The company was founded in 2011 and is headquartered in New York City with offices in Chennai, India and the U.S. For more information, visit http://www.unmetric.com.

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