Washington, DC (PRWEB) August 17, 2016
Atlantic Information Services Inc. is pleased to announce “How Customer Service Cost-Cutting Is Killing Enrollee Retention and Eroding Profits — And How to Fix It,” an upcoming webinar Aug. 25 webinar. The 90-minute program — including a 30-minute Q&A session — will provide details of customer engagement strategies health plans are implementing to retain enrollees, from two of the nation’s experts in the field.
Health insurance executives have historically viewed customer service operations as an expense, but under the bright spotlight the ACA shines on consumer engagement, that view has an increasingly damaging impact on health plan enrollments and bottom lines. By not taking steps to develop longer-term relationships with their customers, many health plans lose a higher percentage of enrollees than necessary.
Ingrid Lindberg, former chief customer experience officer at Prime Therapeutics and Cigna Corp., and Maher Mourad, director of customer care operations at Walgreen Co. will answer questions like:
- What specific steps can insurers take to retain enrollees?
- How can health plans get organized to improve their first-call resolution, which is critical to member retention?
- How can health plans conquer their fear of enrolling ACA members?
- How should CFOs calculate the lifetime value of their members?
- Rather than cutting costs ... what new investments in contact centers will have the greatest ROI for health plans?
Visit https://aishealth.com/marketplace/c6m19_082516 for more details and registration information.
Atlantic Information Services, Inc. (AIS) is a publishing and information company that has been serving the health care industry for nearly 30 years. It develops highly targeted news, data and strategic information for managers in hospitals and health systems, health insurance companies, medical group practices, purchasers of health insurance, pharmaceutical companies and other health care organizations. AIS products include print and electronic newsletters, databases, websites, looseleafs, strategic reports, directories, webinars, virtual conferences and training programs.