GS1 US E-Commerce Workshops Offer Best Practices for Leveraging Standards to Improve Product Visibility Online

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GS1 US will hold two workshops in September for e-commerce, digital marketing and product management professionals seeking to enhance the unique identification of products online using GS1 Standards.

GS1 US will hold two workshops in September for e-commerce, digital marketing and product management professionals seeking to enhance the unique identification of products online using GS1 Standards.

Who: Carrie Wilkie, Vice President of Global Standards, GS1 US and Rich Richardson, Vice President of Emerging Capabilities and Industries, GS1 US, will discuss the use of GS1 Standards for online commerce in an interactive workshop format

What: GS1 US is offering two half-day workshops to help e-commerce, digital marketing and product management professionals learn how to leverage the GS1 System of Standards to achieve greater exposure in search and browse, enhance inventory insights and increase search engine traffic.

When and Where:

September 8, 2016
9:00 AM-1:00 PM CT
1WorldSync Offices
Bentonville, AR

September 14, 2016
9:00 AM-1:00 PM CT
Minneapolis Airport Marriott
Minneapolis, MN

Who Should Attend: The workshop is designed for professionals who:

  • Work in marketing, product management, website taxonomy and online commerce roles
  • Are seeking an improved knowledge base on GS1 Standards to drive conversions
  • Want to make it easy for consumers to discover and purchase their company’s products wherever they shop

Details: In today’s consumer-driven retail landscape, improving information about products online is key to landing sales and building customer loyalty. Consumers are looking for an easier, faster and better way to browse, compare and shop, and want trusted, consistent product information. Many retail industry leaders have found that a standardized approach to creating and maintaining product content online is critical to sustainability, scale and success. Workshop attendees will learn about the application of GS1 Standards—including the Global Trade Item Number® (GTIN®) to uniquely identify products—and how they help online marketplaces, e-tailers and retailers improve product visibility, know exactly what is being sold and leverage better consumer targeting strategies.

To register for the workshops, please visit our website: http://www.gs1us.org/EcommWorkshops.

About GS1 US®

GS1 US, a member of the global information standards organization GS1®, brings industry communities together to solve supply-chain problems through the adoption and implementation of GS1 Standards. Nearly 300,000 businesses in 25 industries rely on GS1 US for trading-partner collaboration and for maximizing the cost effectiveness, speed, visibility, security and sustainability of their business processes. They achieve these benefits through solutions based on GS1 global unique numbering and identification systems, barcodes, Electronic Product Code (EPC®)-enabled RFID, data synchronization, and electronic information exchange. GS1 US also manages the United Nations Standard Products and Services Code® (UNSPSC®). http://www.GS1US.org.

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Kaitlin Friedmann
GS1 US
+1 609-620-8074
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