Mushmina Handbags to Debut on QVC Network

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Fashion accessories brand Mushmina to debut four new handbag designs on QVC network September 9th

“Mushmina is about sharing the spirit of the people we work with and the vibrant culture of Morocco. Each piece tells a story of tradition and integrity,” says Mushmina co-founder and creative director Katie O’Neill.

Katie O’Neill, co-founder and creator director of Mushmina the mindful accessories brand, will debut four new designs in their classic Hobo bag on QVC Friday, September 9th at 2 PM EST. The four unique handbag styles will be featured on Shawn Killinger’s 'Shawn Says Accessorize' show and a limited run of bags will be available for purchase through QVC.

Founded in 2009 by sisters Katie and Heather O’Neill, Mushmina is a family business that produces custom accessories in collaboration with artisans in Morocco. The O’Neill sisters custom design their own brand of handbags, scarves, and jewelry. Katie and Heather work directly with a team in Morocco to produce new collections each year, giving artisans the opportunity to sell their goods to a global market. The boutique is located at 164 E. Lancaster Avenue in Wayne, Pennsylvania and online at

Katie O’Neill designed four limited edition fabrics especially for QVC fans across the country. Made by Moroccan artisans using colorful Moroccan upholstery fabrics, each of the bags boasts an adjustable strap, the first time the brand has revealed such a feature. Designed with fashionable QVC audiences in mind, each of these handbags is inspired by Mushmina’s ethos to “live mindfully.”

The inspiration for the collection:

  • Mushmina Hobo Grenadine – Morocco’s countryside and royal red hues
  • Mushmina Hobo Jasmine – The beautiful, sweet-scented wildflowers and nature
  • Mushmina Hobo Mediterranean – Morocco’s Northern border of the Mediterranean Sea
  • Mushmina Hobo Zelig – Intricate patterns found in zelig ceramic tiles

“Mushmina is about sharing the spirit of the people we work with and the vibrant culture of Morocco. Each piece tells a story of tradition and integrity,” says Mushmina co-founder and creative director Katie O’Neill. “Our seven years in business can be attributed to our love of adventure and to the relationships we’ve built with Moroccan communities who have shown us great hospitality and have become our family. We could not be more excited to share these new designs with the QVC community.”

QVC is an American cable, satellite and broadcast television network based in West Chester, Pennsylvania. Founded in 1986, QVC—which stands for quality, value, convenience—broadcasts to more than 350 million households in seven countries. The network strives to surprise and delight customers every day through a carefully curated, ever-changing mix of relevant products.

Shawn Killinger is a TV host on QVC, a news anchor and reporter, and a former contestant on NBC’s The Apprentice: Martha Stewart. In 2007, she signed on to be a national program host for QVC. With no teleprompter to guide her, Shawn broadcasts live 3-4 hours a day, driving hundreds of millions of dollars in annual sales all while entertaining millions of viewers.

For more information on Mushmina, please visit You can also follow Mushmina on Facebook, Instagram, Pinterest and Twitter.


About Mushmina
Mushmina is a fashion and design company with a social mission that began with two sisters, Heather and Katie O’Neill, living and traveling in Morocco and Mali. They started Mushmina to translate the impeccable craftsmanship and vision of local artisans to the global market. Their mission is to create beautiful inspired products that have cultural integrity and soul. Through the sale of uniquely stylish, handmade clothing and accessories, Mushmina creates employment opportunities for women and men in developing countries. Mushmina’s products empower all people to be beautiful and expressive.

Mushmina on QVC
Friday, September 9, 2 PM
Check your local TV listing

Mushmina Boutique
164 E Lancaster Avenue
Wayne, Pennsylvania 19087
Phone: (610) 293-8089

Shop Hours
Tuesday: 10 AM–5 PM
Wednesday–Friday: 10 AM–6 PM
Saturday–Sunday: 11 AM–5 PM
Sunday: 12-6 PM

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