sweetFrog To Host Alex's Lemonade Stands

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Shops will serve strawberry lemonade froyo and collect donations to fight childhood cancers.

Color Scoop and Cookie to show your support for Alex's Lemonade Stand.

sweetFrog shops are the perfect setting for Alex's Lemonade Stands.

sweetFrog has announced that it will join the national movement to fight childhood cancer by hosting Alex’s Lemonade Stands in shops nationwide from August 20-31. sweetFrog locations will serve strawberry lemonade sorbet in their own unique version of a lemonade stand and collect donations to fund research projects searching for better treatments and cures for all childhood cancers.

“We are thrilled that sweetFrog locations will be raising funds and joining in the fight against childhood cancer for Alex’s Lemonade Stand Foundation this August,” said Liz Scott, Co-Executive Director of the Foundation and Alex’s mom. “Every dollar counts and you never know which one will lead to the cures we are so desperately seeking.”

“sweetFrog shops are the perfect setting for Alex's Lemonade Stands,” said Matt Smith, chief marketing officer of sweetFrog. “We invite everyone to come enjoy a delicious cup of strawberry lemonade sorbet and help this terrific cause at the same time.”

About Alex’s Lemonade Stand Foundation
Alex's Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $127 million toward fulfilling Alex’s dream of finding a cure, funding over 660 pediatric cancer research projects nationally. For more information on Alex’s Lemonade Stand Foundation, visit AlexsLemonade.org.

About sweetFrog Frozen Yogurt:
Sweet Frog (http://www.sweetfrog.com) is the fastest growing premium, all natural, self-serve frozen yogurt restaurant company in the country. With a wide selection of premium frozen yogurt flavors and fresh topping choices, sweetFrog was named Best Frozen Yogurt in the USA by The Daily Meal in 2014 and 2016. sweetFrog has 340 stores including both company-owned, franchise and independently licensed locations either open or under contract in twenty-four states in the U.S, Dominican Republic, United Kingdom and Egypt. The company was founded in 2009 and is based in Richmond, Virginia. Sweet Frog prides itself on providing a family-friendly environment where customers can enjoy soft-serve frozen yogurt, gelato and sorbets with the toppings of their choice. The company was founded on Christian principles and seeks to bring happiness and a positive attitude into the lives of the communities it calls home.

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Pat Galleher

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