RLHC and MyCheck Delivering Unprecedented Guest Experience On and Off Property

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‘Hello Rewards’ App will include Digital Wallet, Mobile Payment and Restaurant POS Integration

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"Together, we believe we are paving the way for how guests will expect to interact with hotels going forward."

RLHC (Red Lion Hotels Corporation) today announced that it is working with MyCheck, the leading mobile payment platform provider, to enable digital wallet and mobile payment functionality for its new mobile application Hello Rewards. The new partnership will give loyal customers and hotel guests a unique end-to-end experience on and off-property – from reservations, to check in, viewing the hotel folio, ordering room service, paying in hotel restaurants and grab-and-go counters to checkout.

This full range of capability leverages two MyCheck components:

  • MyWallet, which allows loyalty members to manage and store multiple payment methods in the Hello Rewards app including Apple Pay, MasterPass, Visa Checkout and Paypal; as well as traditional credit cards, debit cards and pre-paid cards.
  • MyPOS, which manages the integration to the hotel point of sale system to allow guests to view the full room service menu and place orders directly from their smartphone; as well as view, split and pay their bill from their phone in the hotel restaurant.

“While there are many apps that allow reservations, check-in and mobile keys, we are excited about the ability to offer a full end-to-end mobile experience for our guests,” said RLHC Chief Information Officer John Edwards. “The new Hello Rewards app is designed to keep customers highly engaged with our brands on multiple levels and provide a single portal for everything they need to interact with our hotels on and off property. Guests aren’t just looking for pre-arrival or check-in functionality in an app, but also features that enhance their stay on property and after departure. Our partnership with MyCheck will help us start to provide services such as a digital wallet, mobile integration with restaurant systems and mobile payment that modern travelers are beginning to request. Together, we believe we are paving the way for how guests will expect to interact with hotels going forward.”

“MyCheck is thrilled to partner with an innovative hotel group like RLHC to deliver an enhanced mobile app experience to the hospitality sector,” said MyCheck U.S. CEO and Co-Founder Tal Zvi Nathanel. “While covering a wide range of budgets and needs, RLHC has established itself with guest-centric brands that want to reach out and connect with guests in unique ways on an off property. Combining the mobile wallet and payment experience into the Hello Rewards app will create a seamless experience that is anticipated to be the industry standard going forward. We are excited to work with RLHC to make it happen.”

About RLHC:
Red Lion Hotels Corporation, established in 1959, is a national hospitality company primarily engaged in the franchising, management and ownership of upscale, midscale and economy hotels under the Hotel RL, Red Lion Hotel, Red Lion Inn & Suites, GuestHouse and Settle Inn brands. The company also owns and operates an entertainment and event ticket distribution business under the brand name TicketsWest. For more information, please visit the company's website at http://www.rlhco.com.

About MyCheck:
MyCheck creates custom apps for hospitality groups and restaurant chains to extend their brand into the mobile world. With faster checkout, increased loyalty and customer engagement, MyCheck turns a clinical payment process into a WOW experience for the guest, providing tools to understand customers better and interact with them in more meaningful ways. Established in 2011, MyCheck operates globally and has integrations into nearly 30 different POS and PMS systems and interfaces to an array of loyalty, gift card and financial gateways. For more information, please visit http://www.mycheck.io.

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Frances Zelazny
MyCheck
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