Invitation Homes Launches New Brand Identity

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New Brand Reflects Commitment to “Making a House a Home”

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Invitation Homes is defining a new standard for home leasing.

Invitation Homes today launched a new brand identity that reflects the company’s leadership position in the industry and its focus on empowering residents to live life on their own terms. The brand is captured by the Invitation Homes’ mission and tagline, “Together With You, We Make a House a Home.”

“The creation of Invitation Homes less than five years ago established a new era in home leasing, and with our new branding, we’re taking the industry to yet another level,” said Invitation Homes Chief Executive Officer, John Bartling. “Owning houses is the easy part. Making them homes where families and individuals thrive is why we’re in business, and our mission and new brand reflect our commitment to make that happen. What separates us is delivering more quality and care to our residents than they ever imagined.”

The new Invitation Homes logo conveys both an invitation and the company’s history of growth: it builds from a single house to a neighborhood to a community and, ultimately, to Invitation Homes, which brings all the pieces together.

“Invitation Homes is defining a new standard for home leasing,” said G. Irwin Gordon, Invitation Homes Chief Revenue Officer. “Every aspect of who we are and how we do business is centered on continuously delivering a living experience that combines quality, professionalism and heart.

“Our brand is more than a logo. It’s a reflection of our resident-centric culture that demands we deliver value at every point on the resident’s journey – from the moment they begin searching for a home until the day they move out,” Gordon added.

The company backs up its brand promise with a portfolio of nearly 50,000 unique homes, nearly all of which have been updated since 2013 with an average investment of more than $20,000 in renovations. Each home is supported and maintained by Invitation Homes’ professionals who have a mandate to provide quality and genuine care from curb to kitchen.

Invitation Homes also hailed its selection by National Real Estate Investor (NREI) and Information Management Network (INM) as the winner of the Innovation in Property Management category for the 2016 Commercial Real Estate Awards.

NREI/IMN Awards recognize and honor forward-thinking organizations that support real estate investor success— and exemplify the highest degree of business excellence in the industry. The awards were determined by a panel of judges made up of top names in the real estate industry.

In selecting Invitation Homes for the award, NREI/IMN said, “Invitation Homes helped transform the residential rental industry by developing the institutional single-family rental business, bringing a professional level of property management to an industry that was previously dominated by mom-and-pop shops.”

“Americans of every age and demographic are increasingly looking to live life on their own terms, and through leasing, they have access to high quality homes with features they value, such as close proximity to jobs and access to good schools,” said Bartling. “We’re honored to be recognized for our innovation in meeting this need with professionally managed leased homes.”

About Invitation Homes
Invitation Homes is the nation’s leading provider of single family rental homes, with a portfolio of nearly 50,000 homes serving approximately 120,000 residents in 14 markets across the country. Invitation Homes invites people to search for and lease their residence at – and start living life on their own terms today.

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Claire Buchan Parker
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