Bucketfeet Joins Forces with Bright Pink to Create an Artist-Designed Shoe to Support the Prevention of Breast and Ovarian Cancer

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Funds donated by Bucketfeet from shoe sales will help fuel Bright Pink’s empowering in-person educational workshops and online risk assessments for young women

Bucketfeet, the footwear company that collaborates with a global community of artists to design limited-edition shoes, today announces its partnership with Bright Pink. Together they will sell an exclusive shoe design created to spark conversation around Bright Pink’s mission of saving women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age.

Earlier this summer, Bucketfeet and Bright Pink asked their communities to submit designs that embodied Bright Pink’s mission of preventing and detecting the early stages of breast and ovarian cancer. Judged on their creativity and visual representation of the mission, top designs were jointly selected by the Bucketfeet and Bright Pink teams. The winning shoe, called “One in Eight,” is available for pre-order starting today. The artist, Brittney Grandmaison, created the design to encourage conversation about Bright Pink’s mission of saving women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age.

"1 in 8 women will develop breast cancer in her lifetime and I think it is important that all women know this statistic,” said Brittney Grandmaison. “On this shoe you will see one pink bra amongst a group of eight other bras in a row to represent the woman who does end up getting breast cancer. There are so many resources out there to help women with self-exams and early detection. I am hoping to stress the importance of taking advantage of these resources so we can change these statistics."

With each pair of shoes sold, Bucketfeet will donate $10 to help fund Bright Pink’s programs that educate and equip young women to assess their risk for breast and ovarian cancer, reduce their risk and detect these diseases at early, non life-threatening stages.

“Our partnership with Bright Pink has allowed us to further engage both of our communities and get closer to reaching our aligned goal of creating a better and brighter world. We are delighted with the selected design from Brittney Grandmaison and know that it will spark conversations surrounding women’s health,” said Raaja Nemani, co-founder and CEO of Bucketfeet. “Using artist-designed shoes as the vehicle, we are honored to bring awareness to Bright Pink and what this highly effective organization is able to achieve.”

Bright Pink builds digital experiences and tools that help women evaluate their risk for cancer and allows nearly half a million women every year to create educated risk management plans. Highly trained ambassadors from around the country also conduct workshops for women in their communities, encouraging cancer prevention versus waiting for the disease to strike.

“We're thrilled to team up with Bucketfeet as their first charity partner,” said Lindsay Avner, founder and CEO of Bright Pink. “By melding creativity and charity, this is a tremendous opportunity for Bright Pink to engage a new, passionate network in the work we're doing to empower young women to prevent breast and ovarian cancer."

Bucketfeet’s partnership with Bright Pink demonstrates its commitment to support important issues facing the world today and will be followed by collaborations with a range of global cause-based organizations. For more information, please visit http://www.bucketfeet.com/bright-pink.

About Bucketfeet:
Bucketfeet is a footwear company that collaborates with a global community of artists to design limited-edition shoes with the goal of sparking meaningful conversations to create a brighter world. With a network of 40,000 artists from more than 120 countries, Bucketfeet empowers artists to share their stories and perspectives using the universal language of art and the shoe as their canvas. Artists are paid upfront and earn royalties for their custom designs, which are manufactured and sold exclusively by Bucketfeet. Through a responsive commerce model, the company is disrupting traditional manufacturing cycles and redefining the $300B footwear industry, letting the Bucketfeet community select styles they’d like to purchase and wear to help inform demand. Bucketfeet was founded in 2011 by Raaja Nemani and Aaron Firestein and is headquartered in Chicago. Bucketfeet has retail studio locations in Chicago and Washington, D.C. and has been sold in more than 15 countries. To date, Bucketfeet has raised a total of $16 million in funding from investors including Jumpstart Ventures; Andy Dunn, co-founder and CEO of Bonobos; Brian Spaly, CEO of Trunk Club and co-founder of Bonobos; Gordon Segal, founder and former CEO of Crate & Barrel; and Leo Resig, founder of TheChive.com and TheBerry.com. For more information, visit http://www.bucketfeet.com you can also follow Bucketfeet on Twitter (@Bucketfeet), Facebook and Instagram.

About Bright Pink:
Bright Pink is a national non-profit focused on the prevention and early detection of breast and ovarian cancer in young women. The organization’s mission is to save women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age. Bright Pink’s innovative programs educate and equip young women to assess their risk for breast and ovarian cancer, reduce their risk, and detect these diseases at early, non life-threatening stages. Founded in 2007, Bright Pink strives to reach the 52 million women in the US between the ages of 18-45 with this life-saving education. Put Awareness In Action™ at BrightPink.org.

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Rebecca Weiser
Moxie Communications Group
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