Virtual Jukebox grows global business with new retail partnership Down Under

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Virtual Jukebox extends international portfolio in Australia

Virtual Jukebox, the leading music, entertainment and marketing innovator for the retail and hospitality markets, has extended its international portfolio with a new five-year retail agreement in Australia. The interactive music, entertainment and marketing provider has launched its service across 350 of Australia’s The Reject Shop – one of the country’s largest discount stores.

The new collaboration follows a string of recent global successes in the USA, Canada and South Africa, alongside some lucrative UK contracts that are currently in the pipeline for the music and entertainment provider.

UK based research has shown the importance of music in retail stores, with 90% of shoppers selecting a retailer that was playing music over one that was not and 60% saying that they would spend more time in a store if they hear music they like. The Virtual Jukebox system will allow The Reject Shop to create managed playlists across all stores that appeal to their target customers, increasing dwell time and maximising profits.

Imran Malik, Project Manager for The Reject Shop explains: “This new partnership with Virtual Jukebox will not only offer Reject Shop stores extensive choice when it comes to music selection, but it will also save its staff time, as the tool is very simple to manage and control what’s played.

“Attracting people to experience what The Reject Shop offers is a hugely important factor for the business. This new entertainment package will help the company to engage with customers and to achieve continued success. The Virtual Jukebox offering is also particularly competitive in the Australian market and this was another primary reason for our switch.”

Andy Hill, CEO of Virtual Jukebox, comments: “Following our recent developments in the USA, Canada and South Africa, The Reject Shop is another important customer which will help us continue to expand the business globally. The Reject Shop is a big high street brand in Australia, and we look forward to delivering an outstanding music and technology service for the company over the next five years.”

Virtual Jukebox provides an unprecedented choice of music to the retail industry – giving outlets total control of the music that creates the atmosphere in-store.


Notes to editors:
For any media enquiries and information requests including interviews, features, events and photography, please contact:

Maisie Johnson        Fleet Street Communications T: 020 3567 1290 E: maisie(at)fsc(dot)uk(dot)com
Tess Pennington    Fleet Street Communications T: 020 3567 5806 E: tess(at)fsc(dot)uk(dot)com

About Virtual Jukebox

Virtual Jukebox allows hospitality, leisure and retail venue owners to access one of the most comprehensive music libraries in the world, using a simple piece of in-venue hardware. Alongside background music, the service also entertains the customer with an interactive offering that enables them to select the music at a venue via their smartphones. The tool also includes a pay-per-play option, allowing businesses to increase their revenue through every request, whilst always ensuring the venue is given more choice and ultimate control to manage the atmosphere created with great music.

CEO Andy Hill is a serial entrepreneur and innovator. Hill was previously founder and CEO of I Like Music, the joint venture partner in Virtual Jukebox Ltd.

COO Adam Castleton has extensive technical and operational experience, working with companies such as ITV, 3M and Western Digital. Castleton was previously Head of Digital Strategy at London and New York Digital Agency, Rawnet.

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Maisie Johnson
Fleet Street Communications
+44 2035671290
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