(PRWEB UK) 20 August 2016
This summer, leading music, entertainment and marketing provider, Virtual Jukebox will launch its service across Domino’s Pizza’s key franchises. Having never incorporated music in its outlets before, the new agreement marks an exciting time for the international pizza brand – enabling its franchises the opportunity to engage with more customers through one of the most comprehensive music libraries in the world.
The partnership comes after extensive testing and evaluation of the cloud-based service throughout a number of Domino’s venues. The world’s largest delivery pizza company hopes the agreed ongoing relationship with Virtual Jukebox as preferred music provider for Domino’s franchises will complement its plans of daily expansion by using the music service to improve staff morale, enhance customer waiting experience and boost brand perception.
Domino’s Franchisee, Mike Racz, comments: “Following our trial period with Virtual Jukebox, we saw an immediate improvement in morale amongst our staff, not just at my franchise but across stores nationwide. Not only is the service simple to use and manage, saving staff valuable time, the extensive music selection offers customers a more enjoyable waiting experience, something we feel will help improve our brand perception and set us apart from our competitors.”
Chris Turner, Director at Virtual Jukebox Limited, said: “Conducting a trial with Domino’s and its franchises demonstrated the considerable number of commercial benefits of playing music within its takeaway venues and has shown ways in which the company can improve engagement with its customers. We are delighted to be able to support Domino’s with its plans of future expansion and to achieve continued success.”
The win contributes to Virtual Jukebox’s ever extending portfolio, with recent agreements between pub retailer and brewer, Greene King, as well as Australia’s largest discount store, The Reject Shop.
Andy Hill, CEO of Virtual Jukebox, comments: “The newly agreed business to supply the Domino’s estate as the preferred music and entertainment provider comes very quickly off the back of wins at Greene King and The Reject Shop. Virtual Jukebox continues to offer its customers with more choice, better management and greater control within its innovative entertainment service – resulting in improved efficiency and increased revenue for its customers. These most recent tenders are a hugely exciting step for us, and we see no signs of the momentum slowing down.”
Virtual Jukebox provides an unprecedented choice of music to the retail and hospitality industries – giving outlets total control of the music that creates the atmosphere in-store.
Notes to editors:
For any media enquiries and information requests including interviews, features, events and photography, please contact:
Lottie Armstrong Fleet Street Communications T: 020 3567 5812 E: lottie(at)fsc(dot)uk(dot)com
Maisie Johnson Fleet Street Communications T: 020 3567 1290 E: maisie(at)fsc(dot)uk(dot)com
About Virtual Jukebox
Virtual Jukebox allows hospitality, leisure and retail venue owners to access one of the most comprehensive music libraries in the world, using a simple piece of in-venue hardware. Alongside background music, the service also entertains the customer with an interactive offering that enables them to select the music at a venue via their smartphones. The tool also includes a pay-per-play option, allowing businesses to increase their revenue through every request, whilst always ensuring the venue is given more choice and ultimate control to manage the atmosphere created with great music.
CEO Andy Hill is a serial entrepreneur and innovator. Hill was previously founder and CEO of I Like Music, the joint venture partner in Virtual Jukebox Ltd.
COO Adam Castleton has extensive technical and operational experience, working with companies such as ITV, 3M and Western Digital. Castleton was previously Head of Digital Strategy at London and New York Digital Agency, Rawnet.