Considered by many to be one of the most influential high tech advisors in the world today, Moore’s latest book – Zone to Win – analyses the strategic choices of established businesses in the face of the disruptive influences which technology brings.
London, United Kingdom (PRWEB UK) 18 August 2016
Trifork, the organisers of GOTO Accelerate have announced that author Geoffrey Moore is to provide the keynote address at its inaugural London event on November 17th 2016. The new event is being launched to stimulate the thinking of business leaders and provide a framework to help them realise the growth potential which data and technology can help to unlock.
Trifork CTO, Søren Brogaard said, “We’re delighted that Geoffrey Moore has agreed to join a stellar line-up of speakers at GOTO Accelerate, where he will share our vision to help enterprise businesses accelerate their growth through technology and data. I cannot think of anyone more qualified to comment on the challenges and growth opportunities which the speed of innovation presents to those who are ready to ride the wave.”
Geoffrey Moore rose to international fame after the 1991 publication of his million-selling business volume, Crossing the Chasm. Considered by many to be one of the most influential high tech advisors in the world today, Moore’s latest book – Zone to Win – analyses the strategic choices of established businesses in the face of the disruptive influences which technology brings.
At GOTO Accelerate, Geoffrey Moore will talk through the vocabulary and frameworks he has developed with major global customers to accurately represent the dynamics of their encounters with disruptive innovations, together with a set of tools to successfully meet these challenges. By overcoming the crisis of prioritization that has often stumped all but the very best of top companies, Moore will show how to power through transformational initiatives and catch the next big wave of disruptive innovation (or prevent it catching you out).
Geoffrey Moore splits his consulting time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace. Moore is the Chairman Emeritus of TCG Advisors, The Chasm Institute and The Chasm Group Member of the Board of Directors. His life’s work has focused on the market dynamics surrounding disruptive innovations.
GOTO Accelerate is a full day conference and networking event that will feature presentations from thought leaders and process innovators, from Geoffrey Moore, Adrian Cockcroft and Michel André, to Raffaello D’Andrea, Paw Andersen, Simon Wardley and Vinay Venkatraman.
The new event will take place on Thursday 17th November, at CodeNode, 10 South Place, London EC2M 7EB. For more details about GOTO Accelerate 2016, please visit https://gotocon.com/accelerate-2016 or click here to register your place.
Trifork is a leading full service supplier of high-quality custom-built software applications and end-to-end solutions for customers in the educational, finance, public sector, healthcare, manufacturing and telecom industries.
The company provides expert advice on the optimization of business critical IT systems and cutting-edge technology. This enables customers to seamlessly integrate and use these technologies, bringing immediate value to their own businesses and customers.
Trifork provides a lean approach to support each phase of the project lifecycle from idea creation and development to ongoing maintenance and support. Trifork are the creators of the GOTO Conference series.
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