Chicago, Michigan (PRWEB) August 25, 2016
Membrain, a global sales effectiveness platform, is thrilled to announce that the company has retained its first angel investment. Fredrik Wester, the Swedish entrepreneur who built and IPO’d Paradox Interactive, which quickly reached a market cap of 6.2 billion Swedish Krona (about 750 million U.S. dollars), is backing the Membrain platform in order to accelerate product development and market growth.
“We’re thrilled to have Fredrik join us on the Membrain journey,” says George Brontén, who adds that Wester will provide both financial backing and expertise in an advisory capacity. Capital from Wester’s investment will be used to add integrations to existing SaaS ecosystems including Salesforce, to enhance product features, and to speed market growth across North America.
“Fredrik’s values and vision align with our own,” says Brontén. “He decided to invest because he believes in what we’re doing. We’re excited to have him on board with his deep knowledge of how to build a strong, lasting software company. His involvement will substantially contribute to Membrain’s long-term success.”
Brontén adds that the company is open to additional investments from the right partners on its journey to building a globally renowned software company.
With clients in over 30 countries Membrain is the #1 sales effectiveness platform for teams working with complex sales. Membrain makes it easy for sales teams to execute their sales strategy to achieve consistent sales performance. The software provides sales professionals with continuous guidance through the entire sales process, while enabling sales leaders to coach their team to a higher level of performance. Continually optimize your sales execution and elevate your sales people to become a competitive advantage. Membrain has won multiple awards, including the Top Sales Awards and is ranked as a Top Performer by G2Crowd. For more information, visit http://www.membrain.com.