Hometown Quotes Implements Jornaya for Improved Lead Performance

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Jornaya’s intelligence platform adds precision to the process of identifying high-intent insurance leads based on real-time behavioral indicators.

Jornaya, the fast-growing consumer journey insights platform, today announced that insurance lead provider Hometown Quotes will be utilizing Jornaya Intelligence to identify high-intent prospects and improve overall quality and performance. Jornaya Intelligence and the company’s proprietary behavioral data improves Hometown Quotes’ lead performance by enhancing the integrity of first-party data collection and informing purchases of third-party leads.

“Jornaya is a leader in identifying in-market consumers and dovetails well with our data-driven approach for delivering the high-intentioned leads that our agents depend upon to write new policies,” said Todd Chapple, President, Hometown Quotes. “We know we can trust Jornaya’s unique dataset to provide unmatched real-time insight into the behavioral intent of consumer leads.”

“Hometown Quotes has built a reputation for trust, transparency, and quality in lead generation and their adoption of Jornaya’s consumer journey data underscores that commitment,” said Jornaya CEO Ross Shanken. “We look forward to working together to further enhance the quality of their offerings and to fill sales pipelines with highly qualified, in-market consumers.”

In today’s fiercely competitive environment, insurance lead aggregators can no longer afford to ignore their blind spots when it comes to third-party lead purchases. Jornaya helps to identify and correct these blind spots that are, by their nature, invisible to the aggregator. Jornaya’s lead-level behavioral insights are designed to support the most accurate informed decisions around how much to bid for a lead, or how to choose the best path to conversion.

More than 400 top insurance and mortgage brands, educational institutions, and other publishers rely on Jornaya’s intelligence platform to enhance the real-time performance of their digital marketing programs and provide a source of competitive advantage. The Jornaya platform monitors more than 100 million consumer events each month, adding up to over a billion in the past year.

About Jornaya

Jornaya is the consumer journey insight platform that provides marketers, data analysts, and compliance professionals with the highest resolution view of the consumer buying journey. It is the only technology platform that witnesses both first and third party consumer interactions in real time and across devices. Meeting consumers at these moments of intent enables businesses to shorten the distance between data, decision, and action. Jornaya seamlessly integrates with any buyer journey decisioning process or toolkit.

About Hometown Quotes

Founded in 2003, Hometown Quotes is built and run by insurance industry experts. They generate high-quality leads from multiple marketing sources, work with partners who do the same and provide world class customer service to support agents every step of the way. Hometown Quotes’ industry expertise means leads are not aged, recycled, or incentivized. Their commitment to helping agents’ businesses grow means that they only sell leads they can stand behind.

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Adam Figueira
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