New York, NY (PRWEB) August 18, 2016
Button has been selected by Hotels.com(R) as their preferred platform for mobile partnerships, as Button’s Marketplace is an effective and scalable way for driving transactions originating from 3rd parties. They become the first online travel agent (OTA) or hotel-booking provider to pursue app installs and in-app transactions, at scale, to power their partnerships and proven affiliate marketing channel.
Button is expected to connect the Hotels.com app to millions of new users globally, and re-engage existing customers across their marketplace of publisher experiences. Button will help Hotels.com enhance their current partnerships that would previously link to mobile web but will also bring to the table Button’s growing marketplace of partners.
Button’s platform seamlessly connects consumers with the products and services they want to purchase, wherever the purchase intent manifests itself. Thus, the vast array of hotel properties on Hotels.com is extended to a new network of mobile apps and sites, opening up countless new app install acquisition and customer engagement channels.
“The travel industry is poised to capitalize on new ways to deliver on enormous and mostly untapped purchase intent distributed across mobile,” said Michael Jaconi, Founder and CEO of Button.
“We see over 400 percent increases in sales conversions in general when transactions are moved from a company’s mobile website to their app – and with apps becoming a larger part of most commerce companies’ strategies - Button is poised to deliver on this for more and more verticals - with travel being one of the most exciting. Our goal is to give a consumer access to anything they want at the touch of a button - and to allow them to buy the product or service they’re seeking in the fewest taps possible. Our newest partnership with Hotels.com and the partners they’re bringing onto the Button Marketplace are a wonderful example of why we started the company.”
“We see Button as a great technology partner and believe their solution will help us enhance the customers’ mobile booking experience,” says Paulo Cunha, Sr. Director of Global Retail and Business Development for the Hotels.com brand.
“Button enables us to remain connected to our customers throughout their entire journey from the point where they start dreaming about travel to offering them access to in-destination services and experiences.”
Button is the leading Contextual Commerce Marketplace, powering connections into the mobile app economy. Button’s platform enables brands and developers to monetize their mobile experiences through commerce, commercializing user intent by connecting them to the companies that can satisfy it. The company was founded in 2014 and is based in New York City. Button has raised more than $14 million in seed and Series A funding from Redpoint Ventures, Greycroft Partners, DCM Ventures, Accomplice, Vayner/RSE and others.
Hotels.com® L.P. operates Hotels.com, a leading online accommodation booking website with hundreds of thousands of properties ranging from international chains and all-inclusive resorts to local favorites and bed & breakfasts, together with all the information needed to book the perfect stay. Special apps for mobile phones and tablets can also be downloaded enabling customers to book on the go with access to 20,000 last minute deals.
© 2016 Hotels.com, LP. Hotels.com, The Obvious Choice and the Hotels.com logo are either registered trademarks or trademarks of Hotels.com, LP in the U.S. and/or other countries. All other trademarks are property of their respective owners. CST # 2083949-50
Taylor L. Cole, APR