United Breast Cancer Foundation Selected as Featured Charity at 2016 Brickyard 400 for the 2nd Year

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Public Service Announcements aired during the three-day race event aimed to reduce stigma and increase awareness of male breast cancer


UBCF is a national 501c3 charitable organization. www.UBCF.org

This year it is estimated that 2,600 men will be diagnosed with male breast cancer and 440 will lose their battle with the disease. Learn the male self breast exam at ubcf.org/male-self-breast-exam/

United Breast Cancer Foundation (UBCF), selected as “charity of choice” for the second consecutive year, announces the airing of a Public Service Announcement (PSA) at the Brickyard 400, a NASCAR Sprint Cup points race. The race was held at the Indianapolis Motor Speedway, July 22 – 24, 2016. The spot aired twice per hour during the three-day event, making an estimated 1.3 million impressions. The PSA was created to help raise awareness about male breast cancer and inform those in need that support and assistance is available through UBCF’s seven patient and family programs. UBCF congratulates two-time Brickyard 400 winner, Kyle Busch who lead a race-record of 149 of 170 laps!

This year it is estimated that 2,600 men will be diagnosed with male breast cancer and 440 will lose their battle with the disease. One reason for such a high mortality rate is that men are not encouraged by health professionals to self-examine or be screened for breast cancer. UBCF encourages men to learn the male self-breast exam and to be routinely screened by a doctor. Further, seek second and third opinions - male breast cancer is often misdiagnosed in the early stages when it is most easily managed.

UBCF Executive Director Stephanie Mastroianni says, “It's an honor to participate at the Brickyard 400 for the second year. We want to remind the community that UBCF is here to support men with breast cancer. Early detection is key - be sure to visit our website to download UBCF's male self breast exam."

There were an estimated 325,000 attendees present during the three-day event. Throughout the weekend, UBCF representatives interviewed spectators and distributed educational information. UBCF reps let attendees know that UBCF programs are available across the country to both women and men managing breast cancer, in recovery or those in need of early detection services. People watching the race from home were also able to view UBCF's PSA during the race when the jumbo-tron announcements were on-screen.

UBCF is committed to offering breast health and wellness services focused on cancer prevention, screening, treatment and over-all wellness. UBCF’s mission, to make a positive difference in the lives of those affected by breast cancer, is carried out every day through seven life-supporting patient and family programs available to women, men and families nation-wide. UBCF never denies services to anyone regardless of age, race, gender, ethnicity, income or medical insurance coverage. If you are in need of breast health services, please visit UBCF at http://www.ubcf.org or call toll-free, 877-822-4287. Tax-deductible contributions may be made towards UBCF’s programs. UBCF accepts vehicle and property donations as well. Contributions may be mailed to UBCF, P.O. Box 2421, Huntington, NY 11743, or donate through the Combined Federal Campaign, #77934.

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Beth Reichart
United Breast Cancer Foundation
since: 04/2010
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