Mobile App Marketing Company Releases Insightful App Development Infographic

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37% of mobile app owners are developing their app on both iOS and Android and that number is continuing to grow., a leading app marketing agency, released an infographic this week that reveals the key insights to consider when choosing a platform for development. The infographic compares the positives and negatives of both iOS and Android development including development costs, user market, and ROI.

“37% of mobile app owners are developing their app on both iOS and Android, and that number is continuing to grow," said Carson Barker, founder and CEO of "However, it is crucial to understand the pros and cons if each, and the differences between iOS and Android from a developer's perspective."

The infographic, titled, “iOS or Android: Which One for App Development?” lists over 15 pros and cons of development through iOS and Android. Additionally, it also touches on the importance of target audience and mentions the issues with fragmentation.

“Before development starts, it’s important to research different developers to match what your specific goals are with your app," said Barker. "We wanted to give app owners a head start on that research, as well as offer solutions to gain more downloads and app activity through our services,” said Barker.

“iOS or Android: Which One For App Development?” is posted on various sites all over the web, and can be viewed here.

The information and statistics for the infographic was compiled with the help of the BHW Group, an award-winning app and web development company also based in Austin, Texas.


Based in Austin, Texas, is leading mobile app marketing and advertising agency that specializes in maximizing downloads, app interaction, massive media exposure and more. Our clients have been featured in the #1 position of their store category, iTunes “What’s Hot” section, Fox Business News, New York Times, Techcrunch, Mashable, and more. With offices in Austin, Texas and London, U.K., has been in the mobile app marketing business since 2009 with top ranking clients from around the world. For more information, visit our website at

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Olivia Reed
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