Jeanette McMurtry, Consumer Behavior Specialist, Joins CohereOne as Partner

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Jeanette McMurtry, an expert on psychology-based marketing strategies, has joined CohereOne’s premier consulting team.

My strength is helping brands of all sizes, B2B and B2C, trigger the unconscious mind of their customers to achieve ‘unthinkable’ ROI.

Jeanette McMurtry, an expert on psychology-based marketing strategies, has joined CohereOne’s premier consulting team. Brands for whom she has helped achieve psychological relevance include Sony, Xerox, and Country Financial as well as many others. By applying principles of psychology to marketing strategies, direct response campaigns, and content, she has helped achieve unprecedented results and ROI for clients across many industries.

McMurtry is a columnist for marketing publications including Target Marketing Magazine and is a former columnist for DM News. She is also the author of Big Business Marketing for Small Business Budgets, published by McGraw-Hill. Additionally, she is a frequent speaker at events for organizations worldwide including Xerox, Seminarium, and the Direct Marketing Association.

McMurtry said, “My strength is helping brands of all sizes, B2B and B2C, trigger the unconscious mind of their customers to achieve ‘unthinkable’ ROI. I start by developing psychological profiles of core customers, integrate cultural and generational influences, and then identify the emotional and often unconscious outcome they seek from the given product category.”

McMurtry’s method focuses on helping brands identify and develop their Emotional Selling Propositions (ESPs) – the emotional triggers that compel customer engagement, sales and loyalty. She then applies the ESP to all marketing efforts including messaging, branding, and customer experiences across all channels. By building creative, digital, and social media campaigns on psychological and consumer behavior principles, she has helped brands from start ups to Fortune 100 achieve new levels of marketing ROI. “Success today is not about changing marketing programs to stay up with trends; it’s about changing behavior that results in sustainable engagement and lifetime value,” she said.

CohereOne President Tim Curtis said of McMurtry’s arrival, “Jeanette is an internationally renowned thought leader on consumer psychology. She will help our clients achieve an understanding of why their customers buy from them and what they can do to facilitate purchasing behavior through an omnichannel marketing approach.”

McMurtry is excited about joining CohereOne, saying, “CohereOne’s philosophy, methods, and forward-thinking team members make it the perfect fit, and I am honored to be part of this great business model. CohereOne focuses on building intelligent strategies and programs based upon actionable customer insights not just transactions, and I know firsthand that this approach is capable of delivering big results for clients across industries.”

McMurtry joins a powerful team of consultants that continue to drive CohereOne’s rapid growth as the most capable omnichannel marketing agency in the U.S. CohereOne provides consulting and best practice reviews in the areas of brand, merchandising, creative, and marketing both in print and digital media. You can learn more about CohereOne and other members of its consulting team by emailing info@cohereone.com or visiting http://www.cohereone.com.

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Lydia Miner-Voigt
CohereOne
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