Mompreneurs Drive App Downloads Via Social Media and Word of Mouth

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A recent survey by Kidizen, a mobile app for parents to shop, sell and share kid style, shows rapid growth due in large part to the social activity of its user base.

Hash Flash on the Kidizen App

“Our Kidizen users are mostly women between the ages of 25 – 35, and they’re an incredibly social group,” says co-founder, Dori Graff.

Kidizen, the fast-growing App used by more than a quarter of a million mobile shoppers and sellers of kids clothing, announced its latest surveys results. More than 29% of the 1,531 respondents said they learned of the Kidizen App from someone who mentioned it on social media. The second highest method of discovery: word of mouth.

How Did You Hear About The Kidizen App?

Mentioned Kidizen on Social Media: 29.26%
Word of Mouth: 22.21%
Ads on Social Media: 21.03%
App Store Search: 11.69%
Web / Search: 7.45%
Could Not Recall: 5.94%
Other: 1.89%

“Our Kidizen users are mostly women between the ages of 25 – 35, and they’re an incredibly social group,” says co-founder, Dori Graff. “Buyers and sellers engage with each other within the App by creating hashtags to make items more discoverable. We have a very cooperative and collaborative ecosystem.” It's no surprise that Kidizen is experiencing rapid growth, with a sales increase of 110% over this time last year.

The Kidizen team enhances the App experience promoting temporary “Hash Flash” deals where sellers can list items using the new hashtag and buyers can easily find those items. The Hash Flash deals last for three hours, boosting engagement and transactions within the community.

About Kidizen and the Children’s Wear Market

Children’s wear is a $173 billion segment of the global apparel industry. Considering how quickly children out-grow their clothing, most items purchased are under utilized. Kidizen, Inc. developed a mobile App to make it easier for consumers to recycle and reuse gently used clothing. Buyers and sellers are both entrepreneurs: Sellers recoup money they invested in children’s clothing and buyers purchase items at a savings over what they might pay in retail.

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Dori Graff
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