Viral Sensation FaceCradle Travel Pillow Receives 12-Million Views and Becomes Most Popular Product on Kickstarter

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The world’s first travel pillow with five different modes, including “deep sleep” position, soars on Kickstarter Crowdfunding website as the number-one most popular campaign out of all 4,100 live projects.

We believe our campaign has taken off on Kickstarter and gone viral because FaceCradle solves a problem that millions of travelers can relate to.

Just five days after launching, the FaceCradle Travel Pillow has taken off among consumers to raise over $225,000 USD (and counting), more than 15 times its goal, making it the hottest campaign on Kickstarter.

FaceCradle has struck a chord with travelers around the world who are fed up with uncomfortable and sleep-deprived flights. FaceCradle’s five sleep modes provide multiple options for comfort, including a deep-sleep mode that simulates the natural horizontal sleeping position – even while the traveler is in a vertical, economy-class seat.

FaceCradle demonstrates its five sleep modes in its viral Facebook video, that has attracted over 12 million views from fans and has been shared more than 88,000 times.

“We believe our campaign has taken off on Kickstarter and gone viral because FaceCradle solves a problem that millions of travelers can relate to,” said FaceCradle co-founder David Scrimshaw. “Like our fellow travelers, I have suffered through way too many sleepless economy-class flights, so we have re-invented the travel pillow allowing people to ‘upgrade to sleeping class’ and get quality sleep while in a vertical seat.”

Face Cradle is designed with five different comfort modes to conform to nearly any kind of seating situation aboard a plane, bus, train or even in a car.

FaceCradle has an innovative internal support frame that’s hinged and splits into two sections – allowing travelers to lock the angle of five different pillow-settings to support their neck, head and chest. By attaching a harness support and anchoring it around their own seat-back, airline passengers can adjust it to several different configurations that enable 180-degree use of the area in front of their seat.

FaceCradle is available at special, early-bird discount pricing for a limited time. To pre-order visit:

About Hairy Turtle Pty Ltd.
Hairy Turtle Pty Ltd. was founded in 2015 by two seasoned Australian Entrepreneurs, David Scrimshaw and Roz Ruwhiu. David Scrimshaw, the founder of Australia’s most innovative company (awarded by Thompson Reuters) and the founder of market-leading Power Tool Brand, Ozito, has designed, developed and marketed more than 30 consumer products globally. Ruwhiu is a Head of TV Production for a leading advertising agency behind several award-winning commercials for some of the most famous brands. The two combined their experiences to create FaceCradle, designed to help travelers get a good night’s sleep. For more information, visit

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