New Yeti Whitepaper Tackles Common Misconceptions About AR and VR, Introduces New Ways of Integrating Both Across Seven Industries

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Yeti’s Latest Whitepaper, “Augmented and Virtual Reality Are Here: How Will Your Company Use Them to Explore New Worlds?” Shows Enterprise Implications and Emerging Trends

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“In 20 years, we expect the world as we know it to be more malleable,” said Tony Scherba. “We’ll see flexible narratives switching between the real and the virtual, enabling us to live and work in whichever space is conducive to our needs and goals.”

Today, a new whitepaper from San Francisco-based design and development firm, Yeti LLC (http://www.yeti.co), explores the differences between augmented reality (AR) and virtual reality (VR). The whitepaper was inspired by a survey conducted by Yeti that showed that while 95 percent of product developers surveyed are optimistic about the future of VR, only 54 percent currently have VR projects in progress.

“Right now, AR and VR hardware and software are improving quickly and dramatically in the consumer market, which means that curiosity and eventually adoption are going to increase,” said Tony Scherba, CEO and cofounder of Yeti. “At Yeti, we think it’s crucial that companies understand how AR and VR can be used to solve problems and create new experiences in order to surprise and delight their customers.”

The whitepaper explores creative applications of AR and VR across fields that aren’t traditionally technology-driven, such as healthcare, art and design, education, and others.

How AR and VR can transform industries:

  • Enterprise: Create new customer experiences; improve operational efficiency; hone in on new marketing channels and boost sales results
  • Healthcare: Treat social anxiety, phobias, and PTSD; empathy training to help people understand the experiences and feelings of others; immersive training, visualization and diagnostics for healthcare workers
  • Retail: Guide remote shoppers through immersive experiences; visualize a lifestyle; display complimentary items based on what customers glance at in a VR setting
  • Art and Design: Create a whole new category of art; reduce errors in 3D designs; speed up the product iteration phase using AR overlays
  • Education: Relive history through immersive lessons; study science in the field; discover new cultures; use kinetic models to solve math problems
  • Advertising, Media, and Marketing: Make a product real-world relevant with AR that seamlessly integrates into real life; create full-circle documentaries and films that truly bring the viewer into a different world
  • Real Estate: Show, don’t tell, with virtual walk-throughs; save time and headaches by visualizing remodels in VR

The whitepaper also provides an outlook on how AR and VR will evolve over the next 20 years, from relatively simple things like improving operational efficiency and intelligence to becoming one with artificial intelligence so that human and computer can work in conjunction with each other more fluidly.

“In twenty years, we expect the world as we know it to be more malleable,” said Scherba. “We’ll see flexible narratives switching between the real and the virtual, enabling us to live and work in whichever space is conducive to our needs and goals.”

Click here to download “Augmented and Virtual Reality Are Here: How Will Your Company Use Them to Explore New Worlds?”

For more resources from Yeti, including whitepapers, webinars, slideshares, and more, please visit http://www.yeti.co/resources.

About Yeti LLC
Founded in 2010 by Tony Scherba and Rudy Mutter, Yeti is a collaborative product design and development studio that works with companies to bring their software product ideas to life. Clients include Google, PlayStation, AKQA, Qualcomm, MIT, and Westfield Shopping Centres. For more information, please visit http://www.yeti.co.

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Ashley Seashore
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