zvelo Announces Bot Detection Service to Fight Digital Ad Fraud

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In an effort toward helping companies rid the digital ad industry of online ad fraud, zvelo announces new free bot detection service as a first step.

We believe the industry needs to radically change the way it is addressing online ad fraud. – Jeff Finn, CEO, zvelo, Inc.

zvelo, the proven market leader for content categorization, malicious website, and botnet detection, announced a Free Bot Detection service aimed at eliminating fraud from the digital advertising industry.

“With today’s announcement, zvelo is removing the technical and financial barriers to bot detection and laying the foundation to eliminate ad fraud,” stated Jeff Finn, zvelo’s CEO. “With this service, any ad tech company, advertiser or publisher who wants to know the level of their bot, NHT, IVT and human traffic can do so at no cost.”

zvelo’s extensive algorithms examine over 60 different traffic and page-level signals, which accurately detect human traffic, non-human traffic (NHT) and low-quality traffic (LQT). This unique approach monitors items such as mouse movement, time on page, browser and window properties in addition to historical bot activity and more.

“We believe the industry needs to radically change the way it is addressing online ad fraud. This issue is continuing to escalate at an alarming rate and advertisers, publishers and others in the industry have virtually no easy tools to precisely determine the level of human and bot traffic in their campaigns,” said Finn. “By providing our bot detection and reporting for free, we’ve eliminated the barriers so the industry can easily take the first steps to identifying their levels of bot fraud. We have invested millions and believe the standard of transparency announced today will lead directly to more concrete steps that can be taken to reduce substantially, if not eliminate, bot fraud.”

For information on zvelo’s Bot Detection service platform visit https://zvelo.com/zvelo-products/free-bot-detection-service/. Interested companies can also contact zvelo directly at (720) 897-8113.

About zvelo, Inc.

As a proven market leader for content and device categorization, as well as malicious and botnet detection, zvelo is the trusted partner for the market’s preeminent ad tech, network security, and mobile service provider/subscriber analytics vendors. zvelo solves a diverse range of client business needs including providing the foundational datasets for web filtering, parental controls, brand safety, contextual targeting, subscriber analytics and ad fraud prevention.

zvelo, headquartered in Denver, Colorado, is committed to providing the market’s highest quality data products and best responsiveness. The company has additional offices in the Philippines, Spain, and Florida.

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