Online Broker eOption Chooses ETNA to Upgrade eOption Trader

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Technology Partnership Offers Web Streaming Platform and Low Cost Option Trading

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“The new eOption Trader is a next generation platform that offers extensive research and analytical tools, enormous opportunities for trade desk personalization, convenient mobile trading on the go and many more."

eOption, a Chicago based low cost stock and option online broker, and ETNA, the leading provider of trading technology components for online broker-dealers, today announced the launch of eOption Trader. The two companies entered strategic technological partnership in early 2016 to upgrade eOption Trader using ETNA Trader, a trading platform for brokers provided by ETNA.

The revolutionary eOption Trader provides a unique user experience for active traders. From one screen to a dozen, it will adjust to any monitor setup. The web platform is HTML5 based and browser and device universal. Traders will benefit from customizable drag-and-drop layout, live charts with technical analysis tools, and the ability to trade directly from charts.

“eOption is constantly working on improving its trading technology”, said Shawn Herrin, President of eOption. “The new eOption Trader is a next generation platform that offers extensive research and analytical tools, enormous opportunities for trade desk personalization, convenient mobile trading on the go and many more. ETNA built a great product, and we are glad our clients can take advantage of it.”

eOption clients are able to work from pre-set dashboard layouts or create a customized configuration using an extensive suite of widgets. Designed with active traders in mind, the new eOption platform provides access to open API and widgets designer to create new custom widgets or integrate 3rd party trading tools. This outstanding functionality is available from any browser, without the need to install plugins or additional software.

“Bringing the latest and greatest in technology to online trading community has been ETNA’s top priority since the very start,” said Roman Zhukov, CEO and President of ETNA. “We are happy to power eOption clients with modern web and mobile trading tools and expand the growing community of modern self-directed online investors."

To learn more about eOption Trader and see video tutorials about basic system configuration, order entry, customization and chart settings, please visit

Options involve risk and are not suitable for all investors. Prior to trading options, you must be approved for options trading and read the Characteristics and Risks of Standardized Options. A copy may also be requested via email at or via mail to eOption, 950 Milwaukee Ave., Ste. 102, Glenview, IL 60025. Online trading has inherent risks due to loss of online services or delays from system performance, risk parameters, market conditions, and erroneous or unavailable market data.

About eOption    
eOption offers a modern, efficient trading environment that meets the needs of the active trader and self-directed investor community without the high commission cost. A unique value that enhances successful trading with the potential for higher investment yields, without sacrificing quality of execution and customer service. The value proposition enables you to engage in strategies often considered cost prohibitive. Stock trades are $3 and option trades are $3 plus 15₵ per contract. Clients have the ability to realize immediate significant savings, whether trading equities or options and have access to a full range of investment products and services. Visit for full details.

Media contact:
Shawn Herrin

About ETNA
ETNA is a trading technology vendor. Headquartered in NYC, ETNA has been providing trading technology components for online broker-dealers since 2002. Its flagship product ETNA Trader is an all-in-one white label online trading platform for brokers, trading firms and FinTech startups. Launched in 2012 the platform has been quickly adopted by several top US brokers. Being highly customizable it is also leveraged as a foundation by 3rd party FinTech developers. For more information about ETNA products and services, please visit

Media contact:
Olga Zhukova
SVP, Marketing

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Shawn Herrin
+1 847-375-6062
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