SourceMedia Launches Comprehensive Advanced Account-Based Marketing Solution

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SourceMedia ABM leverages proprietary data and insights about purchase decision-makers for highly targeted marketing in financial services, accounting, wealth management and benefits

Our deep relationships with our audience members give us an ideal platform for understanding the interests and purchasing patterns of the bankers, advisers, and accountants in our professional communities.

SourceMedia, a business-to-business digital Marketing Services, Subscription Information and Events company, today announces a new account-based marketing solution – SourceMedia ABM – offering clients a comprehensive advanced targeting and content marketing capability. Powered by SourceMedia’s large, influential communities of senior-level professionals in financial services, technology and healthcare, SourceMedia ABM brings new efficiency to the lead generation and nurturing process, ensuring the right marketing messages reach and engage the right individuals at the right point in the buyer’s journey.

SourceMedia ABM applies leading-edge machine learning techniques to the company’s proprietary audience data, including verified first-party data, to yield insights into customer interests and purchase intent. With these insights, SourceMedia ABM delivers customized messaging and content to individual decision-makers and influencers within specific audience segments and key accounts as they progress through critical points in a defined path to purchase – and ultimately surfaces sales-ready leads.

“SourceMedia ABM makes SourceMedia’s audience data actionable,” said Marcus Witte, the company’s Vice President, Integrated Marketing and Demand Generation. “Our deep relationships with our audience members give us an ideal platform for understanding the interests and purchasing patterns of the bankers, advisers, and accountants in our professional communities.”

SourceMedia ABM’s comprehensive approach is unique, bringing together all components necessary for an effective ABM program. Depending on an engagement’s objectives, SourceMedia ABM will include: custom content development; distribution across multiple platforms (mobile, desktop, live event); messaging through multiple touch-points (social media, articles and infographics, advertising); near-real time reporting through custom dashboards; and engagement scoring to surface sales-ready leads. SourceMedia ABM programs also include dedicated project management, consultation and recommendations.

SourceMedia ABM was initially deployed in the company’s Employee Benefits and Wealth Management communities, under the Financial Planning, Employee Benefit News and Employee Benefit Adviser brands.

ABOUT SOURCEMEDIA
SourceMedia, an Observer Capital company, is a business-to-business digital Marketing Services, Subscription Information, and Event company serving senior-level professionals in the financial, technology and healthcare sectors. Brands include American Banker, PaymentSource, The Bond Buyer, Financial Planning, Accounting Today, Mergers & Acquisitions, National Mortgage News, Employee Benefit News and Health Data Management.

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Marcus Witte
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