From Glass Pumpkins to Santa Paws, Santana Row Gets into the Holiday Spirit

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Silicon Valley’s Premier Destination Santana Row Gets Into The Spirit With Festive Events and Happenings this Holiday Season

Tree Lighting Event at Santana Row

From Trick or Treating The Row to Santa Paws, Santana Row has the rest of the year packed of events for the whole family. To kick things off, a Glass Pumpkin Festival featuring on-site glass blowing will take place this October. The holiday season will also be packed with Santana Row’s 15th Annual Tree Lighting Ceremony, Letters to Santa and much more. Check out more happenings below and join us for a season full of holiday spirit.

Holiday Makers Market in the Park
1st Saturday of the month in October, November and December (October 1, November 5, December 3)
Find something for everyone on your holiday gift list at the Holiday Makers Market. Visit this curated marketplace in Santana Row Park (across from Left Bank Brasserie) and shop local artists selling US Handcrafted goods such as jewelry, handbags, ceramics, glassware, soaps, candles and more. Enjoy the beautiful outdoor park and support local small business every 1st Saturday of the Month, October through December from 11AM-6PM.

Glass Pumpkin Festival
Friday-Sunday, Oct. 7th-9th, Santana Row Park
Experience the magic of glass. Stroll through thousands of hand-blown glass pumpkins crafted by BAGI (Bay Area Glass Institute) artists and renowned glass artisans from around the country. The pumpkins are unique gifts for friends and family and are a perfect addition to fall decoration. Some even make year-round display pieces: the pumpkins will be available in an assortment of colors, sizes and a range of prices. This year there will also be artists hand-blowing glass pumpkins on-site. This is a once-a-year event, so come early and find the perfect glass pumpkin.
Details: 4-8PM, Friday, Oct. 7; 10AM-8PM, Saturday, Oct. 8; 10AM-6PM, Sunday, Oct. 9. The event takes place at Santana Row Park, across from Left Bank Brasserie.

Mommy & Me and Daddies, Too Halloween Family Fun Festival
Tuesday, October 25th, 10AM-Noon, Park Valencia
Trick-or-treat around The Row, or try pumpkin decorating, check out live musical performances and other activities during this popular Halloween event for children.
Meet in Park Valencia to pick-up a complimentary Trick-or-Treat bag, a list of participating locations and a starter piece of candy.
Details: 10AM-Noon at Park Valencia. Mommy & Me and Daddies, Too is a no-cost kids club held on the second Tuesday of every month (except October) from May through December. For more information, call 408.551.4611 or visit

Cars & Croissants
Saturday, October 22nd, 9AM-Noon
Santana Row partners with 100 OCT to present Cars & Croissants on The Row, a monthly gathering for exotic car owners and car enthusiasts. In October, exotic car owners will park on Santana Row Boulevard from Alyssum Lane to Olsen Drive, displaying their cars and mingling with other enthusiasts. This event is cots nothing and is open to the public.

Rainy Day Rewards, Nov. 1 through March 31, 2017
Here’s hoping the rainy season returns. Santana Row is optimistic and wants to reward shoppers and diners braving bad weather. When there’s a 70 percent or greater chance for rain, they will be offered discounts that include 15 percent off purchases at participating shops and restaurants, a complimentary Santana Row branded golf umbrella for customers who spend $150 anywhere on The Row and a $20 gift certificate to a participating shop or restaurant for customers who spend $300 on a designated Rainy Day.
No need to get wet: Customers can pick up a complimentary umbrella to use while visiting Santana Row. The yellow umbrellas are located throughout The Row: outside Santana Row Concierge, Via next to Village California Bistro and the valet parking lot in the Winchester Parking Garage.

Mommy & Me and Daddies, Too “Give Thanks”
Tuesday, November 8th, 10AM-Noon
The holidays remind us to pull together and help those less fortunate. November’s program encourages kids to bring a canned food item that will be donated to Second Harvest Food Bank. Holiday fun includes face painting, balloon animals, arts and crafts. Kids will be entertained by music and live performances.
Details: 10AM-Noon at Park Valencia. In the event of rain, the location moves to CineArts Theatre. Mommy & Me & Daddies, Too is a no-cost kids’ club held on the second Tuesday of every month from May through December. For more information, call 408.551.4611 or visit

Santana Row’s Annual Tree Lighting Ceremony
Tuesday, November 15th, 5-9PM
Santana Row kicks off the holiday season with the 15th annual Light Up the Row tree lighting ceremony, a joyous celebration for the entire family.
The festivities begin at 5PM with photos with Santa and a Kid’s Zone in Park Valencia complete with stilt walkers, balloons and more. The fun continues into the evening with live music, costumed characters, special guests and performances by local theater and dance groups.
The highlight of the day takes place at 7PM in Santana Row Park with the lighting of the 40-foot Christmas tree, one of the most anticipated holiday events in Silicon Valley.
Santana Row restaurants will offer dining specials, kid-friendly menus and holiday-themed cocktails during the event. In-store parties, hot chocolate sampling, cookies and appetizers will also add to the festivities.
Details: The celebration is scheduled from 5-9 PM., with tree lighting slated for 7PM in Santana Row Park across from Left Bank Brasserie.
· 5-9PM: Photos with Santa. Santa will break from 7-7:30pm to help light the tree. In addition, live music, carolers and more will take place until 9PM.
· 7-7:30PM: Official Tree Lighting Ceremony in Santana Row Park

Letters to Santa
November 15th-Dec 11th
Write a letter to Santa and receive a reply. Beginning Nov. 15, every child who leaves a letter for Santa in the mailbox outside of the Santana Row concierge office will receive a reply from the red-clad, jolly fellow. Each letter must include the child’s name and a mailing address. The letters must be dropped in the box by Dec. 11 to guarantee a response before Christmas. Concierge is located near the garage between Sino restaurant and Left Bank Brasserie.

Black Friday Gift With Purchase- Spend $1,000 or more at Santana Row and receive two tickets to Cirque du Soleil LUZIA.
Present same-day receipts inside of the Concierge to redeem. Limit one per customer, while supplies last.

Cars & Croissants
Saturday, November 26th, 9AM-Noon
Santana Row partners with 100 OCT to present Cars & Croissants on The Row, a monthly gathering for exotic car owners and car enthusiasts. On the fourth Saturday of the month through December, exotic car owners are invited to park on Santana Row Boulevard from Alyssum Lane to Tatum Boulevard, display their cars and mingle with other enthusiasts. This event costs nothing and is open to the public.

Santa Paws, Photos with Your Pet
Sunday, December 4th, 11AM-2PM
Calling all furry friends that are ready for their holiday close up. Bring canine and feline friends to Santana Row's Park Valencia for a keepsake photo with Santa Claus.
Photos are $20 with a portion of the proceeds going to the Humane Society Silicon Valley. Registration begins at 10:30AM in Park Valencia.

Holiday Open House & Wine Stroll, A Benefit for Second Harvest Food Bank
Tuesday, December 6th, 6PM-9PM
Give to those in need while holiday shopping during Santana Row’s Holiday Open House, a benefit for Second Harvest Food Bank. Enjoy wine tastings inside Santana Row shops, carolers, hot chocolate and more. Plus, a visit and photos with Santa. Tickets are $40 and for sale at or inside the Santana Row Concierge. Bring a donation of canned food on the night of the event and be entered to win a $250 Santana Row gift card. (Customers must be 21 years or older to attend)

Mommy & Me and Daddies, Too
Tuesday, Dec. 13th, 10AM-Noon
The last Mommy & Me of the year will be held in the lobby of the CineArts Theatre and will include live entertainment from Andy Z, storytime with Mrs. Claus, treats, crafts and more holiday fun.
Details: 10AM-noon in the lobby of CineArts Theatre. Mommy & Me & Daddies, Too is a complimentary kids’ club held on the second Tuesday of every month from May through December. For more information, call 408.551.4611 or visit

For more information on Santana Row events, call 408-551-4611 or visit

For media inquiries, please contact Kelley Weaver at Melrose PR Kelley(at)melrosepr(dot)com or call 310-260-7901.

About Santana Row
Santana Row, a 647,000 square foot mixed-use development in San Jose, CA, is Silicon Valley’s premier destination for shopping, dining, living and working. Santana Row features over 70 shops, 20 restaurants, a boutique hotel and movie theatre. In addition to the dynamic retail & restaurant collection, Santana Row offers 615 luxury rental homes, 219 privately owned condos and 65,000 square feet of Class A office space. Santana Row is a property of (NYSE:FRT), headquartered in Rockville, Maryland. For more information, please visit

About Federal Realty
Federal Realty is a recognized leader in the ownership, operation and redevelopment of high-quality retail based properties located primarily in major coastal markets from Washington, D.C. to Boston as well as San Francisco and Los Angeles. Founded in 1962, our mission is to deliver long term, sustainable growth through investing in densely populated, affluent communities where retail demand exceeds supply. Our expertise includes creating urban, mixed-use neighborhoods like Santana Row in San Jose, California, Pike & Rose in North Bethesda, Maryland and Assembly Row in Somerville, Massachusetts. These unique and vibrant environments that combine shopping, dining, living and working provide a destination experience valued by their respective communities. Federal Realty's 96 properties include over 2,800 tenants, in approximately 22 million square feet, and over 1,800 residential units.

Federal Realty has paid quarterly dividends to its shareholders continuously since its founding in 1962, and has increased its dividend rate for 49 consecutive years, the longest record in the REIT industry. Federal Realty shares are traded on the NYSE under the symbol FRT. For additional information about Federal Realty and its properties, visit

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