"IKEA Home Tour" Kicks Off Its Third Leg To Help Homeowners Tackle Real Life Home Design Challenges

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Home Tour Videos Have Racked Up More Than 47 Million Views to Date

With the Home Tour videos, we want to show how impactful even simple changes can be and inspire people from around the country to tackle their own home furnishings challenges without fear.

IKEA announced today the third leg of its successful “IKEA Home Tour.” Starting this fall, a team of IKEA design experts, the “IKEA Home Tour Squad,” will again hit the road to help Americans tackle real, everyday furnishing and design challenges while inspiring others to do so for themselves. On this leg of the tour, the Squad will visit six markets: Salt Lake City, Las Vegas, Los Angeles, San Francisco, Portland (OR), and Seattle. Launched in 2014, the Home Tour has traveled to 15 markets covering more than 19,000 miles to date.

Five IKEA coworkers will serve as the Home Tour Squad – a group of passionate home furnishing and design experts who will leave their regular jobs for a year to hit the road. At each stop, the Squad will help evaluate room needs and challenges, develop a plan, and work together with participants to implement smart solutions using IKEA product offerings. They will document and share the before & after home transformations and additional design tips at HomeTourSeries.com.

“We know that home design can be daunting and that people sometimes don’t know how to get started,” said Orela Suku, IKEA Home Tour project manager. “With the Home Tour videos, we want to show how impactful even simple changes can be and inspire people from around the country to tackle their own home furnishings challenges without fear.”

Homeowners in the six markets can apply at HomeTourSeries.com/Submit for the opportunity to have IKEA help them with a room makeover project, whether they’re struggling with a small space, have a tight budget, or need a complete design reset. The submission periods are:

  • Salt Lake City (Submission period: 8/8 – 9/4) – OPEN NOW FOR SUBMISSIONS
  • Las Vegas (Submission period: 9/19 – 10/16)
  • Los Angeles (Submission period: 11/14 – 12/11)
  • San Francisco (Submission period: 1/16 – 2/12)
  • Portland, OR (Submission period: 2/27 – 3/26)
  • Seattle (Submission period: 4/10 – 5/7)

Look for updates on the tour, including release of new videos, on Facebook, Twitter and YouTube, or by searching the hashtag #IKEAHomeTour. Also check out the Home Tour Pinterest board for before & after images and products used in the makeovers.

About IKEA
Since its 1943 founding in Sweden, IKEA has offered home furnishings of good design and function at low prices so the majority of people can afford them. There are currently more than 385 IKEA stores in 48 countries, including 42 in the U.S. IKEA incorporates sustainability into day-to-day business and supports initiatives that benefit children and the environment. For more information, see IKEA-USA.com, @IKEAUSANews, @IKEAUSA or IKEAUSA on Facebook, YouTube, Instagram and Pinterest.

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Stephanie Glessner
Ketchum
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