Green Screen Institute Announces Four Startups in First Virtual and Augmented Reality Accelerator Class

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Companies building VR and AR applications for real estate, fitness, entertainment and news industries will develop technology and content at Sierra Nevada accelerator

The Green Screen Institute’s first class represents a range of consumer and business applications, showing the breadth of business models that will be possible in these new industries.

The Green Screen Institute, a collaborative initiative focused on innovations in virtual reality (VR) and augmented reality (AR), has accepted four promising startups to participate in the first class of its accelerator program.

Following a global recruitment process, these four companies were selected for developing innovative virtual and augmented reality software or content, and they span the fields of entertainment, fitness, real estate, and news.

The four startups will work alongside an advisory board that includes industry and investment professionals from leading companies like Samsung, Electronic Arts, and the most active VR investors in the world. The class includes:

  •     enerG, based in Los Angeles, is a fitness and media startup innovating the way people workout. enerG is creating unique and immersive experiences through branded virtual fitness studios using cutting-edge content production, AR and VR. The co-founders, Tracey Raftery and Saara Vakil, former TV and business strategy executives, created enerG out of a passion for health and wellness.
  •     Haptical, based in New York and Istanbul, is a digital media publication founded by CUNY Tow-Knight fellow and technology journalist Deniz Ergurel. Haptical provides VR industry news, information and analysis, and connects motivated VR users from all around the world with business and communities.
  •     Hot Bit VR, based in New York and Los Angeles, is a virtual reality entertainment destination from feature filmmakers Marcy Boyle and Rachel Holzman of Dpyx Productions, that will feature edgy comedians, explosive stunts, provocative art, and zany games designed for maximum immersion, interaction and shareability.
  •     Theia Interactive, based in San Francisco, makes immersive VR experiences in collaboration with the world’s leading companies and creatives, leveraging bleeding-edge technology to pioneer the next generation of entertainment, storytelling and customer engagement.

“The Green Screen Institute’s first class represents a range of consumer and business applications, showing the breadth of business models that will be possible in these new industries,” said advisory board Chairman Scott Lenet of Touchdown Ventures. “We are thrilled to be working with these visionary entrepreneurs and can’t wait to see their progress.”

Jon Gregory, managing partner of the Green Screen Institute, noted, “The Green Screen Institute’s summer Accelerator program will be intense, fun, and will give our entrepreneurs a solid foothold in the exciting new VR and AR markets.”

As part of the Green Screen Institute program, Entrepreneur-in-Residence Rick Bess will prepare the teams for a venture capital demo day on Sept. 9 in Nevada City. Among other executive and technology roles, Bess previously was Innovation Program Manager, Idea Mentor at Adobe Systems.

For more information about the Green Screen Institute, please visit or contact Jon Gregory at jon(at)greenscreeninstitute(dot)com. Follow the Green Screen Institute on Twitter at @GreenScreenInst.

About The Green Screen Institute
Located in the California’s beautiful Sierra Nevada mountains near Lake Tahoe, the Green Screen Institute provides collaborative virtual reality and augmented reality programming, including an accelerator for startups and a co-working space for established corporations. Situated in picturesque Nevada City, the institute offers a retreat-like environment where creators, technologists and business leaders can innovate “behind the green screen” of nature.

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David Bunker
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