Door of Clubs unlocks a way for us, the University Relations team at Symantec, to have interactions with members and leadership of all types of diversity clubs that are relevant on campus.
Boston, MA (PRWEB) August 25, 2016
With some of Silicon Valley’s giants reporting slow progress when it comes to hiring diverse talent, and HR leaders publicly recognizing that the challenge is not the availability of diverse talent but how to create access to it, Door of Clubs is unveiling a new platform, which enables organizations to easily connect with and recruit diverse and technical student talent that is returning to university clubs across the country for the upcoming school year.
After launching in 2015 as a solution to the antiquated career services and campus recruiting models, Door of Clubs has spent the last year developing its Diverse Talent Identification Platform (DTIP). Door of Clubs’ DTIP provides recruiters an online dashboard to easily search for, identify and engage specific types of diverse student talent based on Gender, Minority Groups, Club Name, School, Major, Year of Graduation, Location, Skills, etc. They can then manage the relationships they form with clubs and strong candidates from underrepresented groups through one central point on the Door of Clubs platform. This creates a diverse talent pipeline, while eliminating the need for more expensive and less effective diversity initiatives.
“As companies try to address diversity at the top with inclusion executive hires and hundreds of millions of dollars, many are missing that the root of the homogenous workplace problem must be solved from the bottom-up,” said Door of Clubs CEO, Pranam Lipinski. “Targeted college recruitment of diverse students has proven to be one of the most successful methods for bringing historically underrepresented minority groups into organizations and ultimately management positions. Door of Clubs now enables campus recruiters and hiring managers to manage this targeted campus recruitment in one dashboard so they can successfully address workplace diversity and lay a solid foundation for a more productive workforce.”
“Companies have long known that engaging with student clubs is one of the best ways to attract diverse talent,” said Nell Heisner, Director of Talent Acquisition at Fuze, a leader in voice, video and collaboration. “However, until now, there’s never been a way to make connections and build personal relationships with this talent at scale. Through Door of Clubs we've been able to establish relationships with amazing talent in a fraction of the time and cost it would normally take.”
Specially, the new platform enables campus recruiters and hiring managers to:
- Connect Across Many Student Clubs: Recruiters can now identify and connect with diverse talent across hundreds of different clubs at a time. Filter club members by gender, minority groups, graduation year etc. and then simultaneously message all matches across different clubs.
- Monitor Campus Recruiting Engagement in Real-time: Analyze student interest by schools, clubs, skills and majors in real-time to adapt on-campus recruiting focus on the fly.
- Prompt Interest in Opportunities in a Non-invasive Format: Identified student talent is notified of recruiter interest within normal use of the Door of Clubs platform. Students are prompted to reply if interested before the internship or entry-level position opening expires.
“Given limited time and resources and a highly competitive university recruiting environment, it can be challenging for companies to build relationships with a broad range of student organizations,” said Tina Randhawa, senior manager, global staffing at Symantec. “Door of Clubs unlocks a way for us, the University Relations team, to have interactions with members and leadership of all types of diversity clubs that are relevant on campus. The platform makes it easy for us to connect to a broader range of students – expanding our brand and opportunities to an audience that we may not have reached otherwise.”
In return, student clubs can raise money through the platform by inviting their members to receive job opportunities from top companies. More than 500 clubs from over 140 universities are currently on the Door of Clubs platform, including Carnegie Mellon National Society of Black Engineers, Notre Dame Society of Women Engineers, Caltech Robotics Team, Harvard Computer Society, Boston College Women in Business and many more. In the spring semester alone, over three thousand connections were made with some of the 300,000 young women and minority club members that are majoring in STEM fields across the country.
Sign up is free for university clubs, while companies can either opt for a semester-long subscription or choose from two more robust subscription options that unlock additional features.
About Door of Clubs
Based in Boston, Door of Clubs is a student club fundraising tool and campus recruiting platform. Its solution enables student clubs to form meaningful connections with companies for fundraising and career opportunities. Door of Clubs is used by leading companies as a solution to identify and engage diverse and technical student talent. The company is currently backed by Russ Campanello, HR EVP at iRobot and others. For more information visit http://www.doorofclubs.com.