Digital marketing has, in some ways, become one of the most reactive areas of business.
London, United Kingdom (PRWEB) August 30, 2016
Digital marketing has, in some ways, become one of the most reactive areas of business. New technology and rapidly changing consumer expectations have marketers often struggling to keep up with the best ways to engage and understand their audience. The rise of mobile ad blockers, for example, presents challenges, while the ability to collect and analyse ever-increasing amounts of consumer data presents opportunities, and it’s the job of the digital marketer to navigate both.
The rise of ad blockers - and their relatively recent admittance onto smartphones - has put extra emphasis on content marketing, with video and visual storytelling quickly becoming the most important channels for brand storytelling. Essentially, customers no longer want to be explicitly sold to, brands have to find other ways to earn their engagement, and this is where digital marketing needs innovators. The wealth of data available on customer profiles and buying habits presents a huge opportunity for personalised, targeted engagement, and the next generation of digital marketers will be even more data-focused.
The Digital Marketing Innovation Summit will be exploring omni-channel marketing, the future of mobile and social media, the evolution of content and the data driving marketing efforts. Cross industry marketers will come together in an intimate and rewarding environment to discover the solutions for their own digital marketing challenges and share key learnings with their peers.
On top of the insight from digital marketing’s leading voices, the summit will provide opportunities for attendees to meet, discuss the industry and share ideas with other executive-level decision makers. Through panel discussions and organised networking sessions, the summit will ensure that every attendee has the opportunity to be heard and potentially find the next great solution for their company.
Innovation Enterprise Ltd, a division of Argyle Executive Forum, is a business-to-business media brand specialising in delivering the most innovative business solutions to executive-level decision makers. Innovation Enterprise produces a range on online and offline content, including, but not limited to, summits, online learning, webinars, and white papers, as well as offering other additional services such as lead generation and bespoke research.
Innovation Enterprise focuses on seven key channels - Finance, Supply Chain, Analytics, Big Data, Strategy, Digital, Innovation & Sports - to ensure that organisations are furnished with all the cutting-edge insights necessary to driving growth in the evolving business environment.