This is a great opportunity to drive innovation around predictive analytics
Chicagp (PRWEB) August 30, 2016
Big Data is now more or less an accepted fact, with organizations having largely figured out how to accumulate and store tremendous amounts of data. The problem they now have is using it. Most people know how to put it into reports for analysis, but the real advantage lies in making predictions that can impact the business’s bottom line months, days, or even seconds in advance.
Technology has now evolved to make this easier than ever, with machine learning and AI helping to automate analysis so that decision makers have access to better, more accurate information quicker than ever before. The Predictive Analytics Innovation Summit is set to take place this November 29–30 in Chicago, with more than 40 Industry experts coming together with over 300 senior level delegates to discuss the latest trends around the deployment of predictive analytics.
The most important thing to consider when adopting predictive analytics is ensuring that anyone in the team can understand the data and garner insights from it, whatever their background. Among the speakers at the summit will be Joel Shapiro, Executive Director of the Program on Data Analytics at Kellogg's School of Management at Northwestern University. He will argue that analytics is a leadership problem rather than an IT problem, and not a data science problem. In a recent interview with us, he noted that “IT and data science give us important tools to collect, store, and analyze data. But analytics has value when it leads to action and change. And business leaders are the ones who implement business change. When an organization embraces analytics at the leadership level, the IT and data science jobs are more valuable to the company and a whole lot easier to do well. It’s entirely a win-win.”
Christine Hung, Head of Analytics Consulting at Spotify, will also be speaking. Spotify has invested heavily in music analytics, having last year acquired Massachusetts-based music data firm The Echo Nest. Hung will share Spotify’s latest research to understand its audience and the actionable insights it generated that helped grow the business.
Also speaking at the summit will be Hsiao Chen, Senior Corporate Strategist at PayPal, Ksenija Draskovic, Head of Predictive Analytics & Data Scientist Group at Verizon, and Kira Roytburg, Head of Exchange Analytics at Twitter, among others.
Alex Lane, curator of the event, said: “This summit has grown tremendously over the past few years, and we’re excited to have one of our best line-ups yet. This is a great opportunity to drive innovation around predictive analytics".
Innovation Enterprise Ltd, a division of Argyle Executive Forum, is a business-to-business media brand specializing in delivering the most innovative business solutions to executive-level decision makers. Innovation Enterprise produces a range on online and offline content, including, but not limited to, summits, online learning, webinars, and white papers, as well as offering other additional services such as lead generation and bespoke research.
Innovation Enterprise focuses on seven key channels - Finance, Supply Chain, Analytics, Big Data, Strategy, Digital, Innovation & Sports - to ensure that organizations are furnished with all the cutting-edge insights necessary to driving growth in the evolving business environment.