Bask Welcomes Leaders and a New Direction

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Bask, one of the nation's leading providers of home technology services for the older community, welcomed new key executives effective mid-July, with the goal of expanding the company’s success in the market through improved security measures and new channels to provide a fuller, more secure form of technology support, training and service.

Bask, located in Lehi, Utah, offers more than tech support – it provides people support.

Bask, located in Lehi, Utah, offers more than tech support – it provides people support.

By creating a more secure environment and providing a live technology advisor, our members can have the confidence and peace of mind that comes from knowing they have a trusted partner in their corner.

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Bask, one of the nation's leading providers of home technology services for the older community, welcomed new key executives effective mid-July, with the goal of expanding the company’s success in the market through improved security measures and new channels to provide a fuller, more secure form of technology support, training and service.

Zane Bennett has been appointed Chief Executive Officer (CEO) of Bask. Bennett joined the Bask team in early 2015 and held growing levels of responsibility, including Senior Vice President of Sales and Service, before accepting his new role. He has over 25 years of experience in the technology field and has held senior positions at Dealertrack, ADP, Henry Schein, and Novell.

Phil Fraher, the company Chief Financial Officer (CFO), accepted the additional role as President. Fraher, new to Bask as of April, is native to the Houston, Texas, area. He brings a wealth of experience from both the technology and executive fields. He was the Chief Operations Officer with The Right Place (TRP) before joining Bask.

Adults over 50 are one of the fastest-growing demographics and represent $7.1 trillion in annual spending. They are also one of the most targeted demographics for scammers, with recent numbers from the Federal Trade Commission (FTC) showing unwanted calls hitting a record 1.7 million and complaints tripling since 2009.

“This issue of the senior community being targeted and scammed under the guise of tech support is a serious issue and must be taken head on. We intend to set the new standard for trust, security, and satisfaction,” said Bennett. “The senior market deserves the best in quality and breadth of technology services – regardless of which technologies they adopt. By creating a more secure environment and providing a live technology advisor, our members can have the confidence and peace of mind that comes from knowing they have a trusted partner in their corner.”

Bask is scheduled to announce changes later this year with a focus on protecting its members from the growing number of technology support scams and scareware threats, while providing a live technology advisor to consult and assist with all of their technology needs.

About Bask

Bask offers more than tech support – it provides people support. The company empowers its members to embrace new technology and stay protected from threats to their privacy and personal data. Its Technology Advisors provide help right when people need it, for any device, in everyday language. For more information, please visit http://www.bask.com.

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Kayla Benson
@BaskTechnology
since: 08/2011
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