Global Lodging Company Expands Use of Crafter CMS with Software-as-a-Service Offering

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Crafter Cloud SaaS-based enterprise Web CMS platform streamlines digital processes for employees and promotes a close-knit community environment for world's largest lodging and hospitality company.

Crafter Software, the award-winning provider of innovative Web content management software that drives high-performance, personalized digital experiences, today announced that one of it existing clients in the lodging industry expanded its usage of Crafter CMS to now include the Crafter Cloud solution. The client, a global lodging and hospitality company, already uses Crafter Enterprise on-premise for its global extranet serving hundreds of thousands of employees on a daily basis. The new Crafter Cloud solution will be used for additional sites that will enable specialized employee communication throughout the lodging company’s organization.

This multi-billion dollar company will utilize Crafter's Cloud SaaS-based enterprise Web CMS platform to create and manage critical day-to-day operations and power its internal communications globally to provide the highest quality of employee success and engagement through innovative online experiences.

"With ever-changing procedures, devices, and technology that affect the provisioning and delivery of lodging and hospitality, it is critical that employees keep up with new information on a timely basis,” said Russ Danner, Vice President of Products, Crafter Software. “Crafter Cloud will serve as the platform for new innovative digital solutions that will allow our client to quickly and cost-effectively keep their global staff up to date on the latest advancements so they can provide the best standards of service for patrons. We're proud to provide an unparalleled and secure way to deliver business operations and internal communications to one of the world's largest companies."

About Crafter Software

Crafter Software enables the creation of rich and engaging websites, mobile applications, and multi-channel digital experiences. Available both in the cloud and on-premise, Crafter Software’s solutions are based on the award-winning Crafter CMS open source project, which was built from the ground up as a modern platform for creating more relevant Web and mobile experiences through targeted delivery of personalized content. Serving as the lynchpin between enterprise systems and end users, Crafter’s solutions enable marketing, sales and support teams to author and manage content while harvesting analytics and data-driven insights to deliver engaging experiences across all digital channels - the Web, mobile, social, and more. Learn more about Crafter Cloud at

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Amanda Tevis

Caitlin Hunt
Schwartz MSL
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