Bladder Cancer Canada Announces Montreal Awareness Walk on September 18th

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Fundraising event to increase awareness of fifth most common cancer in Canada

Bladder Cancer Canada (BCC), a registered non-profit organization and the only national patient advocacy group of its kind, today announced that the fifth annual Montreal BCC Awareness Walk will be held on September 18th.

Bladder cancer is the fifth most common cancer in Canada (fourth most common in men and 12th most common in women). More than 8,000 Canadians are diagnosed with bladder cancer each year. With a 60% recurrence rate, bladder cancer is the most expensive cancer to treat, on a per-patient basis. Despite the fact that approximately 80,000 Canadians have or had bladder cancer, research into the disease is underfunded – ranking 20 among all cancers, in terms of research funding in Canada.

Established in 2009, BCC’s mission is: 1) to help bladder cancer patients and their loved ones face the day-to-day challenges of this disease, 2) increase awareness among the general public and within the medical community, and 3) fund research that targets the diagnosis, treatment and elimination of bladder cancer.

Supported by its Medical Advisory and Medical Research Boards, BCC’s trained volunteers offer personalized support, in English and French, by telephone and e-mail. BCC’s Web site http://www.bladdercancercanada.org offers a wealth of information and educational materials to bladder cancer patients and their support teams.

BCC also hosts regular Patient Education Meetings across Canada. The next meeting in Montreal is scheduled at the Jewish General Hospital’s Hope & Cope Wellness Centre, 4635 Côte-Sainte-Catherine on Wednesday, September 14th from 6:30 to 8:30 PM. Entry is open to all and provides access to medical experts and a community of people impacted by bladder cancer.

“BCC is doing an excellent job of increasing awareness of bladder cancer – a disease that is far more prevalent than most Canadians realize,” says Dr. Wassim Kassouf, Attending Surgeon, McGill University Health Center; Associate Professor and Program Director, Department of Surgery (Urology), McGill University; Chair of BCC’s Medical Advisory and Medical Research Boards. “With increased awareness, more Canadians are likely to identify the symptoms – most notably: blood in the urine, even if only on a single occasion – quickly and proactively. Because symptoms are commonly unrecognized, disregarded by patients or occasionally treated as urinary infections by primary care physicians, diagnoses are often delayed, which may lead to invasive treatments with worse outcomes. However, with early detection, the prognosis is quite good for most patients. The importance of awareness and early medical attention cannot be underestimated.”

“Our organization is a community of more than 300 volunteers across Canada – mostly bladder cancer survivors and their loved ones,” continues Dale Boidman, Director, BCC. “About 80% of our total income comes from our annual Awareness Walks – making these events critical to our success. Community support is always welcome – volunteers, participants, sponsors and donors. We are looking forward to a fun and informative event on September 18th and we invite all Montrealers to come out support the fight against bladder cancer.”

Event Details

Date: Sunday, September 18th.
Location: NDG Park (bordered by Sherbrooke, Girouard, Côte-Saint-Antoine and Marcil).
Schedule: 10:30 AM – Registration, 11:30 AM – Walk begins

Anyone interested in walking and raising funds for Bladder Cancer Canada is invited to visit http://www.bccwalk.ca to register or donate.

About Bladder Cancer Canada

Founded in 2009, Bladder Cancer Canada (BCC) is a registered non-profit organization (# 83612 6060 RR0001) and the only patient advocacy group of its kind in Canada. BCC has three main objectives: 1) Support bladder cancer patients and their loved ones in the day-to-day challenges presented by this disease. 2) Increase awareness of bladder cancer in the general public and within the medical community. 3) Fund research which addresses the diagnosis, treatment and elimination of bladder cancer. For more information or to get involved, please contact us:

Web: http://www.bladdercancercanada.org
Telephone: 1-866-674-8889
E-mail: walk(at)bladdercancercanada(at)org
Facebook: Bladder Cancer Canada
Twitter: @BladderCancerCA

Media Contact:
Mark Lowe
PRagmatic Communications
mark(dot)lowe(at)pragcom(dot)com
(514) 499-9632
(514) 576-2519

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PRagmatic Communications
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