RainKing Unveils New Website, Visual Identity

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New Branding Reflects Company’s Role in Empowering IT Sales Decision Making

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We wanted to create a brand that reflects the caliber of the product and service we continue to deliver and we couldn’t be happier with the result of this effort.

RainKing Solutions, the leader in IT sales intelligence, today unveiled new branding and a new corporate website to more closely align its visual identity with the sophisticated research and technology it provides to empower its customers’ sales and marketing efforts.

Founded in 2007, RainKing provides clients with timely, actionable sales intelligence on over 50,000 companies and nearly 1 million decision makers across North America, Europe and around the world. The depth and scope of the company’s research offering has expanded from IT departments to also include spending initiatives and decision makers in Marketing, Human Resources and Finance departments. RainKing’s new visual identity evokes the idea of data points and finding the needle in the haystack.

“Everyone needs data to drive their business, but data is just the beginning,” commented RainKing CEO John Stanfill. “As our new mantra states, RainKing is Sales Intelligence Realized. Timing and insight turn prospects into customers, so we work hard to provide the richest, most up-to-the-minute intelligence on the most valuable companies in the world for our customers. By rigorously and continuously researching the market to determine precisely who will be making—and what will be driving—upcoming purchasing decisions, our experts can deliver custom intel from an easily accessible platform that empowers clients to make faster, smarter sales.”

RainKing is continuing to invest in expanding its research infrastructure and is projected to reach 1 million decision makers and influencers in its database by the end of 2016. The Company received a significant equity investment in 2015 from Spectrum Equity, and recently was named one of the nation’s fastest-growing private companies by Inc. Magazine. In addition, RainKing relocated its headquarters to Downtown Bethesda earlier this month and is on track to add 60 new sales, research and customer success positions by the end of the year.

“RainKing is clearly on a roll,” added Mike Levy, Chief Revenue Officer at RainKing. “With the momentum we have behind us, this seemed like the perfect opportunity to refresh our brand and establish an identity that will take us into a new era of RainKing.”

With the release of the new website, RainKing is also unveiling an enhanced customer engagement model. Visitors will have access to company profiles, industry trend data, news, blog articles, webinars and more. “Our goal is to make it easier for prospects to experience firsthand the depth and quality of our data, and then work with them to customize our solutions to meet their specific business needs,” Levy stated.

While the company’s brand image has been refreshed, its commitment to providing customers with a level of sales intelligence that is unmatched in the industry and a seamless user experience hasn’t changed. “Our end goal remains the same—we’re here to help turn prospects into customers—and we’re proud to be leading the charge in re-envisioning sales intelligence,” Stanfill stated. “We wanted to create a brand that reflects the caliber of the product and service we continue to deliver and we couldn’t be happier with the result of this effort.”


About RainKing
Founded in 2007, RainKing delivers detailed IT sales intelligence on nearly 1 million technology decision makers and over 50,000 companies globally. RainKing's customizable platform enables customers to quickly identify and rank likely buyers and ensures they are targeting the most relevant decision makers at every company. Additionally, RainKing's researchers employ a multi-faceted approach to surface actionable IT investment signals, including timely insight on a company's technology-related pain points, spending initiatives, and contract opportunities, for thousands of companies each day. By delivering quality sales intelligence and best-in-class service, RainKing empowers sales and marketing teams to be more targeted, productive, and successful. RainKing's solution is offered through a SaaS based application that integrates seamlessly with leading CRM and marketing automation platforms. For more information, visit http://www.rainkingonline.com.

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Melissa Macatuno
RainKing Solutions
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