Tampa, FL (PRWEB) August 31, 2016
Venuetize, a contextually-aware mobile-first platform as a service that specializes in third party integrations and location-detection technologies, today announced it has acquired the intellectual property assets of eMbience, Inc., a leading mobile software developer with expertise in proximity marketing and targeted advertising capabilities. eMbience is a long-term, trusted developer in sports and entertainment, building mobile solutions on its cross-platform framework for some of the largest sports teams and entertainment brands, including the NFL for Super Bowl XLIX and NFL Draft Days, the Miami Dolphins, Bravo TV, Verizon, and Qualcomm, among others.
“Mobile engagement to enhance patron experiences, driveway to driveway for live venues, is now a core component of any second screen strategy for entertainment districts, professional sports teams, stadiums and arenas, and advertisers,” said Jon Romm, CEO of Venuetize. “Given Venuetize’s emphasis on a mobile-first strategy, it only made sense for us to target a leading player in this space as part of our aggregation and roll-up strategy. We are always looking for accretive deals that grow value to our shareholders.”
Nimish Shrivastava, CEO of eMbience, said: “I am thrilled to join Venuetize. We are now even better positioned to expand our capabilities with a wider suite of mobile services and proximity-based solutions.”
The acquisition, which includes eMbience’s sports and venue mobile platform as well as its eM Cards proximity platform, will immediately expand both the near- and long-term growth opportunities for Venuetize’s business and accelerates the growth of its integrated ecosystem of interoperable, live venue solutions.
Shrivastava assumes the role of Chief Technology Officer for Venuetize.
Venuetize is a mobile-first platform as a service (PaaS) that optimizes the intersection of personalized data, marketing analytics, relevant/targeted content, and interactive technologies designed to acquire, retain, and monetize active users. Venuetize offers managed services and fully-integrated, native mobile solutions for professional sports teams, venue owners and operators, smart cities, entertainment districts, hospitality operators, shopping malls and retail outlets, attractions and theme parks, zoos and aquariums, and health care facilities. Venuetize was established in 2014 as a means of capitalizing on the highly fragmented market around the venue-based sports and entertainment industry. For more information, please visit http://www.venuetize.com or follow the company on Twitter @Venuetize.
About eMbience, Inc.
eMbience, Inc. is a developer of mobile applications and proximity marketing solutions. eMbience has developed custom mobile apps and turnkey solutions for leading professional sports teams and television networks. eMbience mobile apps include extensive custom integrations and plug-ins, ranging from proximity marketing features that rely on beacon technology and geo-fencing capabilities, fan loyalty and engagement programs, and navigation features with interactive maps and guides. Their mobile apps also boast full access to news, video, audio, photos, blog posts, and commentary, as well as scoring drives, and individual and team stats for sports teams. For more information, please visit http://www.embience.com.
For more information, contact: