Cabela’s and Shoot Like A Girl Partner to Support Female Shooting-Sport Enthusiasts

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Partnership focused on meeting the needs of female customers

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Cabela’s and Shoot Like A Girl announced today the pair has partnered to make Cabela’s the premier retail destination for female shooting-sport enthusiasts. The new expanded partnership will include on-site visits by Shoot Like A Girl’s mobile range to Cabela’s stores, training for Cabela’s staff, Shoot Like A Girl product features at Cabela’s, and more.

Shoot Like A Girl is an industry-leader in introducing women to shooting sports and supporting those already participating in shooting activities. Female participation in such activities is on the rise. According the National Shooting Sports Foundation, the number of women target shooters increased 60 percent – from 3.3 million to 5.4 million – during the 12 year span from 2001 to 2013.

Cabela’s and Shoot Like A Girl are working together to better serve the growing number of women enjoying shooting sports by offering female-specific gear and educational opportunities.

“We are thrilled to partner with Shoot Like A Girl to better meet the needs of our female customers,” said Christine Wamsley, director of communications and partnerships for Cabela’s. “They are the premier, female-focused organization in the outdoor industry. Together, we will help women explore and enjoy shooting-sports activities safely and confidently across the country.”

The Shoot Like A Girl staff will provide training to Cabela’s employees on the specific needs and shopping habits of female shooting enthusiasts. Developed from Shoot Like A Girl’s extensive market research and analysis, the training program is designed to improve the in-store experience for women shopping at Cabela’s. Throughout the remainder of the year, the organization’s knowledgeable staff will visit several Cabela’s stores across the country, with visits to the remaining stores taking place in 2017. This will be an ongoing program to ensure each Cabela’s retail locations and its employees will be equipped with the knowledge of how to best female customers.

“This training opportunity makes me so very happy,” said Karen Butler, president of Shoot Like A Girl. “It brings our program full circle, so that after we encourage women to participate in shooting sports and the outdoors, they will be able to visit Cabela’s and meet with employees who welcome them into this great world of shooting sports and outdoor enthusiasts. Cabela’s employees will be equipped and able to assist women in making their own informed decisions, which will help them make purchases with confidence.”

The pairs’ commitment to female customers also includes the Shoot Like A Girl product line, designed and produced specifically for women, becoming available at Cabela’s.

Visit or to learn more. Cabela’s Incorporated is a leading specialty omni-channel retailer of hunting, fishing, camping, shooting sports and related outdoor merchandise and has long been recognized as the World’s Foremost Outfitter. The company is famous for the strength of its brand and world-renowned reputation for delivering quality products, value and legendary customer service.


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Nathan Borowski
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