LEGOLAND® Discovery Center Celebrates Inaugural National Parent and Child Play Day on September 16

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National Parent and Child Play Day to be Hosted

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LEGOLAND® Discovery Center has declared a “National Parent and Child Play Day” celebrating the benefits of families taking time-out and engaging in creative play. Coinciding with National Working Parents Day on Friday, September 16, the nine indoor LEGO® playgrounds based on LEGO® play will offer a series of family-focused games and activities including parent-and-child Build & Test races, model-building challenges and more.

The Centers are showing appreciation for parents in a letter distributed to workplaces across the country and in Canada with a special “Adults Go Free” offer valid from now through to September 16.

The announcement follows Project: Time Off’s recent report, “The Work Martyr’s Children,” which revealed Americans are taking less vacation time than at any point in the last forty years and showcases the impressive benefits of quality time spent between parents and their children:

o    84% of kids ranked feeling closer to their parent as the top benefit of a parent taking time off and dedicating it to quality family time
o    60% of kids’ mood dramatically improves when their parent takes time off and spends it with them
o    50% of kids say that time off also greatly enhances their parents’ mood as well
o    77% of kids say that parents’ time off spent with them alleviates the stress kids experience in their daily lives

Terms and Conditions
Valid for one free One-Day Adult Ticket with purchase of a full-price One-Day Child Ticket to any LEGOLAND Discovery Center in the U.S. or Canada. Child Ticket must be of the same type. Offer valid at LEGOLAND Discovery Centers only when walk up tickets are available. Offer cannot be applied to pre-purchased discounted tickets or combined with any other discounts or offers. Restrictions may apply. Promo Code: PLAYDAY. Online offer expires 9/16/2016.

About LEGOLAND® Discovery Centers
At LEGOLAND® Discovery Center, families with children aged 3 to 10 can enjoy a world of creativity, color and building fun in the ultimate indoor LEGO playground. With features including landmarks made from nearly 1.5 million LEGO bricks in the MINILAND® attraction to fun and exciting LEGO® themed rides: Kingdom Quest Laser Quest and Merlin’s Apprentice. Then watch as your favorite LEGO characters come to life in the 4D Cinema. Get hands-on with the thousands of LEGO® bricks in themed build and play areas where kids’ imaginations can run wild with the endless possibilities that LEGO play offers. Adults must be accompanied by children to enter. Visit for more information.

There are LEGOLAND Discovery Centers in; Atlanta, Arizona, Boston, Chicago, Dallas Fort Worth, Kansas City, Michigan and Westchester, USA; Toronto, Canada; Manchester, UK; Berlin and Oberhausen, Germany; Istanbul, Turkey; Osaka, Tokyo, Japan and Shanghai, China.

About Merlin Entertainments
MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment. Europe's Number 1 and the world's second-largest visitor attraction operator, Merlin now operates 111 attractions, 12 hotels/4 holiday villages in 23 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 63 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and estimated 26,000 employees (peak season).

Among Merlin's attractions are - SEA LIFE, Madame Tussauds, LEGOLAND, DreamWorks Tours SHREK's Adventure, The London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK Resort, Blackpool Tower, Heide Park Resort, Sydney Tower Eye and SKYWALK. All brands which are distinctive, challenging and innovative and which have great potential for growth in the future. Visit for more information.

About The LEGO Group
The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world's leading manufacturers of play materials for children. The company is committed to the development of children's creative and imaginative abilities through its products, which can be purchased in more than 130 countries. Visit for more information.

LEGO, the LEGO logo, the minifigure and the brick and knob configuration are trademarks of The LEGO Group. ©2016 The LEGO Group. Used with permission. All rights reserved.

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Andi Hughes
Co-Communications, Inc.
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