Pursuant’s Hilary Noon Selected to Join Chief Customer Officer Council

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The Chief Customer Officer Council taps Pursuant's Hilary Noon to be part of the elite 25-member council.

Hilary Noon

Hilary Noon

At Pursuant we are often looking for ways to bring best practices from the commercial sector to benefit the nonprofit sector. I view the Council as an excellent avenue for fulfilling that goal.

Hilary Noon, Senior Vice President of Donor Insight, Analytics and Experience at Pursuant, has been tapped to join the Chief Customer Officer Council. The Council is an exclusive member-led peer-advisory network that was created to provide a space for chief customer officers to share ideas, concerns, and build best practices that will help them, their companies, and especially their customers succeed.

Chief Customer Officers are responsible for the total relationship with an organization’s customer. Individuals in this role are responsible for maximizing their company’s customer value. CCOs are able to tap into the CCO Council to share challenges and opportunities with others who understand what they face on a daily basis. According to its website, the Council includes CCOs from diverse industries, “purposefully cross-pollinated with the most forward-thinking companies, large and small.” Noon was the sole nonprofit member of the council representing American Cancer Society several years ago and has now been invited to join the Council once again to represent Pursuant, a leading fundraising consultancy that exclusively serves the nonprofit sector.

In her role of Senior Vice President of Insight, Analytics and Experience at Pursuant, Hilary serves as the practice group lead for market solutions and the leader for analytics program strategy. Hilary is responsible for aligning technology, data and insight with client objectives to enable best in class donor experiences and enhanced fundraising results. In her prior role at the American Cancer Society, Noon led a team of professionals who were charged with enabling the organization to understand the “customer” in order to accelerate achievement of mission. This work was recognized for its leadership in the innovative application of insight to strategy through the receipt of Forrester Research’s “Outside In” Award for their Voice of Customer program.

The Chief Customer Officer Council serves as a think tank with five distinct core elements: peer interaction, best practices, resources, research, and a sense of community. The Council is comprised of an elite group of Chief Customer Officers from a variety of companies including Fortune 500 companies MetLife, Cisco, and AIG. The Council exists to help the member organizations achieve objectives faster and more easily by leveraging best practices from widely diverse industries. In CCO Council meetings, members learn to validate and refine their strategies and initiatives so they avoid experimenting at the customer’s expense.

“We’re excited that Hilary will be representing Pursuant in this special group because we know the insights she will glean are invaluable. She’ll also be a valuable contributor to the Council as a voice from the nonprofit sector. We’re eager to apply Hilary’s key takeaways to the social sector so as to leverage her leadership in our quest to impact more lives through the work we do at Pursuant. It’s exciting to be in a position to be a liaison between innovative practices in the for-profit space and apply those learnings to the nonprofit world,” said Pursuant CEO Trent Ricker.

With less than 25 members, the Chief Customer Officer Council is one of the only groups of its kind, giving members the opportunity to build substantive relationships with one another. The rapport built gives members the opportunity to present problems to the group in real time and receive insights from other members who have faced similar challenges and learn new techniques to drive a more customer centric approach within their businesses.

“As a new member of a mid-size agency serving the nonprofit sector, I look forward to the opportunity afforded to me by the Chief Customer Officer Council to share with and learn from colleagues who have expertise across diverse sectors and experiences,” said Noon. “At Pursuant we are often looking for ways to bring best practices from the commercial sector to benefit the nonprofit sector. I view the Council as an excellent avenue for fulfilling that goal.”

The Pursuant Group (http://www.pursuant.com), based in Dallas, Texas, is a technology-driven, comprehensive fundraising consultancy serving the world's leading nonprofit organizations across the entire donor pyramid. Since 2001, Pursuant has helped thousands of organizations raise billions of dollars. Pursuant partners with health and human service organizations, educational institutions, athletic programs, hospitals, faith-based organizations, and churches to impact lives through intelligent data, proven strategies, and award-winning creative to grow and sustain revenue. For more information, visit http://www.pursuant.com

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Hilary Sutton
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