PossibleNOW Helps Companies Avoid Consumer Privacy Litigation

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PossibleNOW's suite of technology solutions helps companies conduct activities that are compliant with TCPA, CASL and other consumer privacy rules

Any company that calls or texts consumers must understand the TCPA requirements and use the right technology to ensure compliance

PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, offers a suite of technology solutions and data verification services designed to help companies comply with Federal consumer privacy regulations and avoid the rising tide of class action lawsuits filed in relation to the Telephone Consumer Protection Act (TCPA). Originally passed into law in 1991 in an effort to reduce unwanted telephone calls, the statute has been amended over the years to include governance of SMS text messages, prerecorded voice messages and the use of automated dialing systems.

“More than 3,700 TCPA class action lawsuits were filed in 2015 alone,” said Ron Patrick, Director of Product Architecture at PossibleNOW. “A thousandfold increase from 2010 and a far cry from 2007 when just 14 such suits were filed nationwide. Any company that calls or texts consumers must understand the requirements of TCPA and use the right technology to process their campaign lists and verify permission.”

Driven in large part by uncapped statutory damages ranging from $500 to $1,500 per violation and a broad interpretation of the statute by the Federal Communications Commission and some courts, TCPA lawsuits — particularly class actions — are on the rise. Class action TCPA litigation increased by more than 1,000 percent over the past six years, almost 10 suits filed per day in 2015. It should also be noted that TCPA lawsuits are not limited to account recovery or outbound marketing companies. Lawsuits have been filed across many industries, including against sports franchises, social networking companies, retailers, pharmacies, travel and entertainment companies and online service providers.

PossibleNOW’s suite of technology solutions, featuring MyPreferences® to collect and manage consent and DNCSolution® to scrub and verify contacts, empowers companies to engage in marketing, sales, support, account recovery and more with the assurance that their activities are provably compliant with TCPA, CASL and other regulations. To learn more, call (800) 585-4888, email info(at)possiblenow(dot)com or visit http://www.possiblenow.com.

About PossibleNOW
PossibleNOW, headquartered near Atlanta, Georgia, enables businesses to build lasting, profitable relationships with customers, partners and employees through preference management technology. MyPreferences®, our enterprise preference management platform, empowers companies to listen to and learn from their customers through the active collection and management of preferences such as product interest, channel preference and frequency of communication. MyPreferences easily integrates into existing applications such as CRMs and marketing databases. The MyPreferences platform's flexibility, security and compliance protections make it ideal for serving as the central repository for customer data inside the enterprise and for minimizing regulatory compliance risk. For more information, call (800) 585-4888 or (770) 255-1020, e-mail info(at)possiblenow(dot)com or visit http://www.possiblenow.com.

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Eric Tejeda
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Beverly Oscherwitz
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