Excelerate Capital Announces Rebranding Effort

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Excelerate Capital, an Irvine-based Wall Street-direct mortgage lender, has adopted a new brand identity. The rebranding was handled by Eat.Sleep.Work., a multi-disciplinary brand and digital design agency in El Segundo.

Excelerate Capital

Excelerate Capital

Our new brand identity will position us for growth in consumer loans while we retain leadership in the wholesale lenders market.

Excelerate Capital, an Irvine-based Wall Street-direct mortgage lender, has adopted a new brand identity. The rebranding was handled by Eat.Sleep.Work., a multi-disciplinary brand and digital design agency in El Segundo.

Excelerate Capital Chief Operating Officer Joseph Lam said, “In addition to refreshing the look and feel of our website, logo, and other collateral, our new brand identity will position us for growth in consumer loans while we retain leadership in the wholesale lenders market.”

In recent months, Excelerate has experienced rapid growth. The company just leased an office space for a Northern California Operations Center in San Jose. The new Northern California center will complement Excelerate's existing branches in Irvine, Upland, CA, and Houston, TX.

About Excelerate Capital
The company specializes in hard-to-finance home buyers. Reflecting its singular goal of providing a world-class experience in mortgage lending, Excelerate provides:

  • A wide array of loan products
  • Flexible and common sense underwriting guidelines
  • Competitive pricing
  • Excellent customer service

About Eat.Sleep.Work., Inc.
Eat.Sleep.Work. is multi-disciplinary brand and digital design agency headquartered in El Segundo, CA, whose mission is to eat, sleep, work until your brand succeeds. Founded in 2005 by Jonathan Wang and John “Chimmy” Chiembanchong, Eat.Sleep.Work. was created to be a launchpad, a greenhouse, and a sawmill for the ideas you’ve always wanted to realize.

For more information, contact:

Joseph Lam, Chief Operating Officer, Excelerate Capital
Phone: 844-432-3685
E-mail: jlam(at)exceleratecapital(dot)com

Jonathan Wang, Senior Creative Director, Eat.Sleep.Work., Inc.
Phone: 310-450-9102
E-mail: jonathan.wang(at)eatsleepwork(dot)com

Excelerate Capital is an Equal Opportunity Employer, and does not discriminate on the basis of Minority / Female / Disabled / Veteran / Gender Identity / Sexual Orientation.

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Joseph Lam
Excelerate Capital
since: 11/2014
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