NPD Signs Agreement to Acquire Video Games Research Provider EEDAR

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Combined Assets and Expertise Will Usher in New Information Era for the Industry

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“A fundamental goal of EEDAR has always been to improve the quality and speed by which business decisions could be made for game developers and publishers,” said Robert Liguori, EEDAR CEO.

The NPD Group, a global provider of information and advisory services, has signed an agreement to acquire EEDAR, a specialist market research and data analysis firm for the video games industry. Combining the complementary assets and expertise of the two companies will give clients access to a full suite of services covering data, insights, and analytics and facilitate innovation to meet the rapidly changing needs of the industry.

NPD began tracking video games in 1988, and is the industry’s leading source of retail sales data and consumer insights. In July 2016, NPD introduced the first tracking service for SKU-level sales data on digital games.

EEDAR’s proprietary database of video game product metadata spans over 200 million facts and 150,000 titles across console, PC, mobile and online/social titles. Its GamePulse™ analytics platform is a broadly-adopted analytics portal that incorporates multiple information sources for contextual insights into industry trends and product performance and marketing strategies.

The companies have a history of collaboration, most recently on NPD’s new Digital Tracking Service, which is included in GamePulse. NPD has made its Retail Tracking Service available through GamePulse since 2011. Current product offerings are expected to remain intact, with collaboration on new products to continue. EEDAR will remain based in Carlsbad, CA.

“With NPD’s retail and digital tracking assets, EEDAR’s robust data integration and delivery platform, and our combined industry expertise, we will have the insight and information to grow and change with the industry and drive continued global expansion,” said Tim Bush, NPD President, Americas Commercial Businesses.

“A fundamental goal of EEDAR has always been to improve the quality and speed by which business decisions could be made for game developers and publishers,” said Robert Liguori, EEDAR CEO. “NPD shares this philosophy, and the joining of our resources and passion for this sector will ensure the industry has access to the information it needs as it advances into new platforms and business models.”

Closing is anticipated in early October, after which EEDAR will operate as EEDAR, an NPD Group Company.

About The NPD Group, Inc.
The NPD Group provides market information and business solutions that drive better decision-making and better results. The world’s leading brands rely on us to help them get the right products in the right places for the right people. Practice areas include apparel, appliances, automotive, beauty, consumer electronics, diamonds, e-commerce, entertainment, fashion accessories, food consumption, foodservice, footwear, home, mobile, office supplies, retail, sports, technology, toys, video games, and watches / jewelry. For more information, visit and Follow us on Twitter: @npdgroup.

EEDAR was founded in 2006 by industry veterans, Greg Short and Geoffrey Zatkin, who believed that gaming professionals required objective and contextual insights to make better business decisions. Over the last decade, EEDAR has integrated its proprietary game database with market-leading industry and data management expertise to provide a full suite of video game research and data services.

EEDAR is based in Carlsbad, California and has been recognized by Forbes Magazine as one of America's Most Promising Companies and also holds the Guinness World Record for the largest collection of video game facts and information. Learn more at:, and follow us on twitter: @eedar.

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David Riley
The NPD Group
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