Southern Residential Leasing Revamps Rental Referral Program for Realtors

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In addition to issuing a $500 check, Southern’s property managers refer properties back to Realtors as part of their pay it forward promise.

Southern Residential Leasing, a member of the locally owned and operated Southern family of companies and leading provider of property management services in Northwest Florida and Alabama – has revamped their Realtor Referral Program, putting an emphasis on their ‘pay it forward promise.’ Now, in addition to paying the Realtor a $500 referral bonus, Southern Residential Leasing’s property managers will implement a system that notifies Realtors 90 days before their client’s current tenant lease expires, giving them the option to reach back out regarding a potential sale of the home.

“Southern’s referral program has been a well-kept secret for years,” said Director of Residential Leasing, Wendy Hayden. “We’re excited to let everyone know the benefits that come with referring clients to our property management program.”

More often than not, Realtors end up referring clients when market conditions prevent the property from selling at top dollar or when a client is specifically looking for ways to invest in real estate. Now, with a $500 incentive and guarantee that every contact will be sent back 90 days prior to lease expiration, Realtors can rest easy knowing they haven’t lost a client. Clients are presented with different options, allowing them to choose what is best for them and their investment.

“Trust is a big deal in this industry” said Director of Residential Leasing, Mike Duke. “The pay it forward promise is a win-win for everyone involved.”    

As one of the best referral programs on the Gulf Coast, the Southern Realtor Referral Program allows Realtors to feel confident that the relationships they build with their clients will be well-maintained. In addition to the monetary incentive, the referral program presents Southern property managers in Northwest Florida and Coastal Alabama and Realtors with the opportunity to work together to make sure the client comes first.

Southern Rentals and Real Estate is the premier provider of vacation rental, residential leasing, real estate and p roperty management services in Northwest Florida and Coastal Alabama. Established in 1995, the company is owned and operated by two sets of brother, Brad and Mike Shoults and Kevin and Kerry Veach, and Susan Carleton. Together, the Southern family of companies, which includes Southern Vacation Rentals, Southern Residential Leasing, Southern Real Estate Sales, Southern Association Management and RE/MAX Southern, represents nearly 1,000 vacation rentals, over 1,000 long term rentals, 40 associations and countless real estate properties along the Gulf Coast. For more information on Southern Rentals and Real Estate, visit

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Audrey Brown
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