Concourse Media and Productivity Acquire A.I. Written Screenplay "Impossible Things" from Greenlight Essentials

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Data driven audience tool launches to advance film industry process

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Greenlight Essentials' augmented intelligence software is made specifically for film industry professionals and allows them to take full advantage of the information available today

With the shared understanding that new technology supports better business decisions, Concourse Media and Productivity Media, Inc. (PMI) announced today the acquisition of “Impossible Things”, the industry’s first feature length film with a screenplay written via augmented intelligence. The technology was developed and tested before Concourse Media and PMI who greenlit the project with a script that was developed using the intuitive data and analytics tool created by Jack Zhang, Greenlight Essentials’ Founder. Through the implementation of A.I., the companies are using consumer data in a new way to create and exhibit original and commercial content for the entertainment marketplace.

The program uses public social media data on a global scale and then analyzes thousands of indicators as they relate to the relationship between moviegoer tastes, film plot attributes, and industry trends. Results can be as specific as the user wants, ranging from talent trends over time, specific genre storylines, locations in the script, to casting certain demographics or age groups. The A.I. was first tested after Greenlight Essentials created a mock teaser trailer for “Impossible Things” and launched it publically on the films Facebook page. A.I.’s suggested scenes proved successful as the video received more than 500,000 views with positive comments from young female fans under the age of 25. The Facebook page now has over 33,000 organic likes and has been share almost 7,000 times in under a two month timespan.

“We can now effectively test a release before a single frame is shot,” says William Santor, CEO of Productivity Media. “Filmmakers can now develop, produce and make better financial decisions based off real-world data in the consumer marketplace. Greenlight Essentials and its data driven audience tool will help advance our industry across all departments, including packaging, sales and distribution.”

“Greenlight Essentials' augmented intelligence software is made specifically for film industry professionals and allows them to take full advantage of the information available today,” says Jack Zhang, Founder of Greenlight Essentials. “With the use of our modern technology, we believe we can help take the entertainment industry to the next level.”

Concourse Media’s Andrew Felts and Matthew Shreder, alongside PMI’s William Santor and Greenlight Enterprise’s Jack Zhang, will be on-site at this year’s Toronto International Film Festival to take meetings and debut the A.I. program to agents, distributors and producers.

“Impossible Things” centers on a mothers disturbance over her daughters death. As her out-of-work husband leaves the city and moves to an idyllic and secluded country home, the mother stays at home care for her two other children. When they begin to hear voices and see visions of a deranged woman and child ghost, reality becomes skewed and insanity grows and she succumbs to the house's demonic traps.

Productivity Media is an asset management firm, providing secured loans in film and television production. Managed by William Santor, John Hills and Andrew Chang-Sang, PMI recently financed and executive-produced “Born To Be Blue” starring Ethan Hawke, and “The Little Hours” starring Alison Brie, Dave Franco, Kate Micucci, Aubrey Plaza, John C. Reilly and Molly Shannon.

About Concourse Media
Concourse Media is a multi-faceted entertainment group with two divisions (Concourse Film Trade and The Industry & Co). The company’s core business is dedicated to feature film marketing and distribution. Concourse Film Trade (CFT) is a global film licensing company that represents and finances 6-8 movies per year. Its most recent picture, “The Little Hours”, stars Alison Brie, Dave Franco, Kate Micucci, Aubrey Plaza, John C Reilly and Molly Shannon. Its second division, The Industry & Co. (I&Co), is a marketing arm that engineers creative release campaigns and audience engagement strategies for feature films across North America. Owned and run by Matthew Shreder and James Andrew Felts, Concourse Media brings a full-service approach to film distribution and marketing.

About Productivity Media
Productivity Media is a producer and senior secured financier to late-stage film and television productions. It provides innovative, short-term financing to quality Canadian and international producers. In 2012, Productivity Media brought together a team with over 60 years of film and television experience in financing, production, and sales and created the Productivity Media Income Fund (PMIF I, LP) followed by Qwest Productivity Media Income Trust (QPMIT) in 2016.

About Greenlight Essentials
Greenlight Essentials is dedicated to helping entertainment professionals better understand movie data and bring big data analysis to the film industry. This proprietary augmented intellegence software allows users with neither programming nor mathematics background to explore and discover repeatable patterns from decades of film data. It guides business decision making within the film industry and empowers clients' knowledge of what combinations of elements in a film would draw in or repel an audience.

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