ShopSocially’s Loyalty Program Secures a 60% Conversion rate for Active HeadBlade Customers

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ShopSocially, unified marketing platform for referral and loyalty solutions has delivered an amazing 60% conversion rate for active customers using HeadBlade’s Loyalty program compared to a 16% conversion rate for inactive users.

HeadBlade loyalty program press release
My team is very pleased that we are making headlines after tracking a 60% active customer conversion rate with the Loyalty Program. - Todd Greene, Founder at HeadBlade.

HeadBlade is the perfect example of a global brick and click company that has been able to boost its total revenue through the implementation of ShopSocially’s loyalty program. Since its invention in 1997 and launch to market two years later, the design-centric HeadBlade brand has attracted millions of customers across 6 continents. Using ShopSocially loyalty program, HeadBlade embraced a 360 degree engagement model that mirrored the interaction paradigm of its shoppers.

HeadBlade achieved the following results by implementing ShopSocially’s loyalty program on its online website:

  • Active customers, who have interacted with the HeadBlade rewards program, converted at an impressive 60% rate compared with a 16% rate for inactive users
  • Customers who actively engage with the loyalty program spend 31% more than the inactive customers
  • Loyalty program has helped HeadBlade achieve an impressive 22% increase in average order value (AOV) for its active customers

By encouraging inactive and guest users to participate in the loyalty program, HeadBlade is experiencing an increased level of repeat purchases and higher average order values (AOV). The brand is using real-time event-based notifications to promote the program among the guest and inactive users.

To engage customers at every touch point and to boost interactions, the grooming company generously rewards loyal customers for a number of key activities. These include; creating a new account, following the company @HeadBlade on Twitter, referral buys or becoming the latest email subscriber. The brand also offers motivating redemption options like key chains, messenger bags, wallets and gift cards in exchange of the reward points.

“Our customers look to us for the most advanced design and dynamic range of products in the same way as we look to ShopSocially to help us create more users that become raving fans and brand ambassadors,” stated, Todd Greene, Founder at HeadBlade. “My team is very pleased that we are making headlines after tracking a 60% active customer conversion rate with the Loyalty Program.”

Prominent placement of the on-demand Customer Loyalty Program on the HeadBlade website added to the success of its deployment. The program is capable of driving repeat sales of up to 26% and boosting customer lifetime value by up to an incredible 5X. It features a complete turnkey loyalty program where no programming is required. The intuitive dashboard seamlessly embeds into existing websites and fully integrates with third party systems.

“An innovative company such as HeadBlade appreciates the value in engaging with customers across a spectrum of touch points with customer-centered applications,” said, Samir Palnitkar, President at ShopSocially. “These figures represent a significant opportunity for the leading brick and click company to use aggressive customer retention strategies to grow revenues. The 60% conversation rate for active customers is an exciting result and demonstrates the improvements that can be seen across all key metrics for overall brand amplification.”

About HeadBlade:

HeadBlade has taken the head shaving niche and created a lifestyle brand for millions of people around the world who shave their heads. The original HeadBlade was listed amongst TIME magazine’s Top 10 Designs in 2000 and has been part of the distinguished permanent collection at the Museum of Modern Art, (MoMA) in New York since 2005. See more and explore our head shave plans at: http://www.HeadBlade.com/

About ShopSocially:

ShopSocially is a SaaS-based, social, referral and loyalty marketing platform that delivers up to 40% more revenue by enabling an increase in new customer acquisition, engagement, conversion rate and retention. More than 500 global brands are using ShopSocially to grow their business via proven strategies such as referral marketing, visual commerce, customer loyalty, social login, social gamification, customer Q&A and more.
ShopSocially platform offers a comprehensive suite of marketing solutions which eliminates the need to implement multiple, inconsistent solutions and delivers a measurable ROI. Our fully managed service option ensures no additional work for your marketing or IT team.

ShopSocially has won several awards and recognition's for its innovative technology. To learn more how ShopSocially can help grow your business, please contact us at (650) 701-7759 or at http://www.ShopSocially.com

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Nidhi Garg
ShopSocially
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